WHAT MAKES SHOPPERS STAY?
Today's shoppers have more reasons and opportunities than ever to reconsider what they buy and where they buy it. Value, convenience, and relevance can all influence the decision to stay with a familiar choice or make a switch.
At P2PI InStore Ignite, we're joining retail, CPG, and commerce leaders to explore what those changing shopper behaviors mean for the next generation of in-store and omnichannel engagement.
JOIN THE SHOPPER CONVERSATION
Winning the Switchable Shopper
As consumers dynamically evaluate brands, retailers, and product formats based on value, convenience, and relevance, the opportunity to protect brand loyalty and capture market share becomes critical.
On Wednesday, November 11 at 3:00 PM CST, join Angela DiLemme, Group Vice President of Omnichannel Strategy at Inmar Intelligence, alongside industry leaders to discuss how strategic incentives, robust data, and targeted in-store messaging protect brand loyalty in an evolving marketplace.
CELEBRATING EXCELLENCE
The Path to Purchase Institute recently announced its 11th annual Women of Excellence award winners, and we are beyond proud to share that Pia Ostos, EVP and President of Martech, has won for business excellence! The award program recognizes “female brand marketers, retailers, agency executives and solution providers for their achievements in influencing the commerce marketing industry and shoppers along the path to purchase.”
Additionally, The Path to Purchase Institute has awarded Meghan Woods, Sr. Group Sales Director, Beauty Lead, with a 40 Under 40 award! The award recognizes the top young professionals in commerce marketing. We are thrilled to celebrate Meghan’s accomplishments!
GET AHEAD OF THE CONVERSATION
Continue the conversation with research and practical guidance on the issues shaping promotions today—from protecting program integrity and responding to changing shopper behavior to building more agile plans for what comes next:
PROMOTION & SHOPPER BEHAVIOR TRENDS
Explore the latest research on how shoppers define value, what signals a willingness to switch, and how brands can influence purchase decisions while they’re still in play.
WATCH THE WEBINAR
PROMOTION PLANNING AGILITY CHECKLIST
Learn how shifting behaviors can reveal which shoppers are still open to influence and how relevant offers and messaging can help brands deliver value at key moments.
READ THE FULL FRAMEWORK
INCENTIVES TO INCREASE SALES & LOYALTY
See how cash back can influence purchase decisions, protect brand value, and create stronger shopper relationships through personalized, data-driven engagement.
EXPLORE INSIGHTSMEET WITH OUR TEAM!
Connect with Inmar at P2PI Instore Ignite to discuss how to use incentives, data and in-store messaging to ensure loyalty in a time of changing consumer behaviors. Fill out the form below to reserve time for a 1:1 conversation with our team in Chicago.