SHOPPER BEHAVIOR IS CHANGING, ACTIVATION SHOULD TOO
As consumers embark on GLP-1 journeys, their priorities are shifting toward nutrition, wellness, and revised daily routines. These changing behaviors reshape product perceptions, basket composition, and category-level decision-making—ultimately generating new motivations, evolving purchasing priorities, and fresh opportunities for ongoing engagement.
So how should activation evolve as shopper needs change? To address this increasingly vital question for marketers, Inmar is joining the conversation at P2PI GLP-1 Shopper Summit, bringing brands, retailers, and industry leaders together to explore what these shifts mean for the future of shopper engagement.
THE NEW RULES OF SHOPPER ACTIVATION
As shopper behavior and retail economics shift, effective activation demands a clear view of true purchase drivers.
On November 12th at 11:30 am CST, join Adam Goldsmith, Head of Agency Partnerships & Data Solutions as he joins fellow industry leaders for The New Rules of Shopper Activation — an exploration of how data and analytics optimize decisions across promotions, pricing, assortment, loyalty, and personalization. Panelists will unpack how brands and retailers can pinpoint high-impact purchase levers to maximize return on investment.
Adam Goldsmith
Head of Agency Partnerships & Data Solutions at Inmar Media
GET AHEAD OF THE CONVERSATION
Inmar has recently published new insights into retail media, consumer engagement, and the digital landscape—ensuring you're equipped with the latest trends before stepping into strategic meetings.
Explore some of our most recent content and updates to help you make smarter decisions:
HOW REGULATORS VIEW INFLUENCERS
For health and pharma brands, creator marketing requires a careful balance of authenticity and compliance. See what marketers should consider before content goes live.
LOYALTY THROUGH PHARMACY SOLUTIONS
Pharmacies can be powerful drivers of shopper loyalty, influencing both trip frequency and spending. See how retailers can make more of this connection.
CONSUMER TRENDS IN SNACKS
Snack shoppers are balancing health, taste, value and occasion more carefully than ever. See what these shifting priorities mean for brands looking to stay relevant.
MEET WITH OUR TEAM!
Coming to the P2PI GLP-1 Shopper Summit? Connect with Inmar to continue the conversation around changing GLP-1 shopper needs and what they could mean for your audience, messaging, and activation strategy.