TURNING PROMOTION COMPLEXITY INTO SMARTER GROWTH
Promotions are becoming more connected, more digital, and more complex. As shopper expectations, regulation, fraud risk, and new technologies reshape the industry, brands and retailers need clearer ways to deliver value while protecting performance.
At the Association of Coupon Professionals’ Annual Industry Conference for Coupons & Promotions, Inmar leaders will join industry peers to explore what’s changing—and how smarter data, incentives, and measurement can turn those changes into stronger shopper relationships and measurable growth.
Explore the issues reshaping promotional strategy—from protecting program integrity and navigating digital coupon legislation to understanding changing shopper behavior and using new technology to make promotions more relevant, measurable, and effective.
WHAT’S SHAPING THE FUTURE OF PROMOTIONS
Three forces are reshaping promotions at the same time: an evolving regulatory environment, changing shopper expectations, and the growing importance of accurate, connected data to support reliable execution.
On Day 1, Kathy Hayden will moderate a Legislation Update panel featuring FMI’s Michael Green and Coupons in the News’ Bill Wunner. Together, they’ll unpack the current legislative landscape from industry, lobbying, and consumer perspectives—helping attendees understand how digital coupon and pricing legislation could affect brands, retailers, and the broader promotions ecosystem.
Then on Day 2, Bill Beyea will present Understanding Shopper Expectations in Today’s Promotional Landscape, sharing new insights into digital and in-store coupon trends, changing shopping behaviors, promotion effectiveness, and demographic differences in redemption. For marketers navigating a more value-conscious shopper, the session offers a clearer view into what is changing and where promotion strategy may need to evolve.
Later that day, Amber Shew will join Amy Behm of GS1 US and Ken Conrad of Pinpoint Data for the GTIN Accuracy Panel. The discussion will focus on the role accurate product data plays across the promotions ecosystem—and why stronger data standards matter for reliable execution as coupon and promotional programs become increasingly digital and interconnected.
Get Ahead of the Conversation
Continue the conversation with research and practical guidance on the issues shaping promotions today—from protecting program integrity and responding to changing shopper behavior to building more agile plans for what comes next:
PREVENTING PROMOTIONAL FRAUD
Protect your promotional budget and build trust with AI-driven fraud detection. Learn to secure cash back and rebate programs, ensuring funds reach legitimate participants.
GROCERY CONSUMER BEHAVIOR
Unpack industry insights on shifting consumer behavior, loyalty, and personalization. Learn to optimize your promotional strategy for the second half.
RETHINK ANNUAL PLANNING
Today's marketplace moves faster than traditional planning models allow. Align your business outcomes with evolving consumer behavior and build agility into your 2027 strategy.
MEET WITH OUR TEAM!
Connect with Inmar at ACP to discuss how your promotion strategy is evolving—from digital coupons and incentive performance to fraud mitigation, shopper engagement, and measurement. Fill out the form to reserve time for a 1:1 conversation with our team in Orlando.