Engage shoppers throughout the path-to-purchase.
Brands and retailers can deepen their understanding of shopper behavior and enhance their shopper activation strategies through direct engagement with Inmar Analytics. We provide informed perspective on all facets of shopper behavior, including the impact of promotions on shopper decision-making and the influence of the in-store experience on purchase behavior. Clients, in turn, gain actionable insight into achieving maximum promotion effectiveness, optimized retail operations and accelerated shopper conversion.
Brands can rely on Inmar to identify opportunities — event-by-event and market-by-market— for optimizing their promotion spend and driving conversion. Employing a holistic, client-centered approach, Inmar focuses on coordinating coupon programming to align with, and strategically support, overall marketing strategy.
Clients needing data-based insights into shopper behavior can use Inmar’s shopper analytics to develop easily executable marketing strategies for driving incremental sales. Brands and retailers, with direct assistance from Inmar, are positioned to significantly enhance their marketing efforts and successfully engage targeted shoppers in store, in print and online.
Brands and retailers now have the opportunity to assess the combined expertise of Inmar and Willard Bishop, an Inmar Analytics company, to create performance-based strategies that work for the supply side as well as for the demand side. Willard Bishop’s extensive manufacturer expertise and deep retailer knowledge represent key resources that trading partners can leverage to identify and quantify opportunities throughout the value chain. Integrating broad-based analytics with strategic cost modeling, Inmar delivers critical insight into where people are shopping and what they are buying — as well as identifying what categories, items and brands are providing the greatest returns.
Clients working with Inmar’s retail analytics group receive strategic guidance on assortment, pricing and promotion as a means to increase efficiency throughout the extended value chain while growing shopper loyalty and basket size. Retailers are empowered to develop comprehensive, competitive programs that attract and retain targeted shoppers while optimizing the sales floor.
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