For many emerging brands, promotions can feel overwhelming, but they’re also one of the most powerful tools you have to win new customers, drive trial, and build long-term loyalty. The challenge? Promotions often come with hidden complexities, and, without the right guidance, many brands don’t even realize the importance of things like GS1 standards or selecting the right offer type until it’s too late. Without the right foundation, promotions can quickly become costly mistakes that hurt retailer relationships and waste valuable budget.
In this engaging fireside chat, you’ll hear:
- Why global standards matter for every brand looking to gain (and keep) retail distribution
- How a founder has successfully launched and grown multiple brands, sharing first-hand lessons on how coupons and promotions fueled trial, loyalty, and growth
- How to navigate the process, avoid common pitfalls, and scale promotions with smarter strategies like targeting and media
Who Should Attend:
This session is built for emerging brand leaders driving growth through promotions and marketers and founders seeking smarter ways to win shoppers.
You’ll walk away with a clear understanding of the essentials, from how to set up your promotions properly to how to turn them into a growth engine that delivers value for both your shoppers and your brand.
Our speakers:
SVP Marketing, JustFoodForDogs
Marketing Director, Small Business Growth, GS1 US
Sr. Director, Strategy, Inmar Intelligence