Master Retail Media, Stages 5 – 6: Strategic Growth & Scale

September 2, 2025

Retail Media Stages 5-6 webinar infographic on in-store integration and strategic growth by FMI and Inmar Intelligence.

Join us for our third and final webinar in our "Master Retail Media" series, developed in collaboration between FMI and Inmar Intelligence. In the final installment, we’re bringing together voices from both retailers and CPG brands for a real-world conversation on what it takes to build a retail media network (RMN) that actually works, for all sides of the table.

This roundtable will explore how to overcome misalignment, drive value beyond digital banners, and activate impactful in-store media strategies. We'll also discuss what’s needed to scale retail media into a sustainable, enterprise-wide growth engine.

Whether you're building from scratch or refining an existing RMN, this session will offer insights to help you take a more balanced, omnichannel, and collaborative approach.

Key Takeaways:

  • Advancing in-store media as a strategic lever within a retailers omnichannel strategy
  • The importance of aligning internal stakeholder KPIs and processes to support scalable, omnichannel execution
  • Optimizing CPG and Retailer Investments to unlock Joint Value Creation

Don't miss this opportunity to enhance your knowledge and connect with industry peers. By registering, you’ll receive the complete whitepaper series that maps out every stage of building a successful retail media network—from laying the groundwork in Stage 1, to developing and scaling through Stages 2–4, and finally optimizing through Stages 5–6, the focus of this session. You’ll also get our Glossary of Retail Media Metrics to help you navigate key terminology.

Meet Your Speakers:

Mark Baum Headshot
Mark Baum
Chief Collaboration Officer & SVP, Industry Relations, FMI
Leah Logan Headshot
Leah Logan
VP Retail Media Transformation, Inmar Intelligence
Ben Richardson
Ben Richardson
Agency Sales Executive, Albertsons Media Collective
 

Register here: