THE BEST RECIPES START WITH THE RIGHT CONVERSATION
Our visit to Groceryshop 2026 is complete, and after three days of conversations surrounding AI, retail media, adapting to changing consumer expectations, and value within reach, a clear theme emerged: growth is about intentionally finding the right mix of ‘ingredients.’
This idea shaped how Inmar showed up at Groceryshop this year. Our Recipe for Growth theme invited brands and retailers to think more intentionally about what their customers need right now, which choices can create healthier business outcomes, and how stronger connections with shoppers can drive sustainable growth.
Throughout Groceryshop, some of our most valuable moments started with a simple question: What does your business really need right now?
In client meetings and conversations at our booth, we heard brands and retailers working through different versions of the same challenge. They have more data, channels, technology, and ways to engage shoppers than ever before, but more options don’t automatically create better outcomes. That’s why Inmar’s Recipe for Growth begins with understanding the need before jumping to the solution.
CREATING THE RIGHT MIX
For some brands and retailers, the priority may be reaching the right audiences more effectively, but for others, it may be strengthening promotional performance, improving measurement, or finding better ways to connect media and incentives. The right recipe looks different for every business.
Conversations throughout the week gave us the opportunity to discuss how Inmar can help businesses find the right mix for them, combining insights, media, incentives, measurement and technology around a specific business goal. The idea is to move away from asking “What else can we add?” but rather, “What combination will create the outcome we truly need?” in order to create sustainable growth.
SETTING THE TABLE FOR CONVERSATION
Whether at our booth or the Inmar Poolhouse, our priority was giving brands and retailers opportunities to talk openly about what they need, what challenges they’re working through, and where they see the biggest opportunities for growth.
Our Recipe for Growth Waffle Bar invited attendees into our house to build their own fresh waffle “solution stack” while talking with our team about the ingredients shaping their growth plans.
And, the Inmar Poolhouse offered a different environment for the same kind of connection, giving attendees a chance to step away from the fast pace of the show floor, recharge, and spend more time in conversation without having to leave the energy of Groceryshop behind.
Together, the two experiences reflected an important part of our Recipe for Growth, making time to hear directly from our customers, understanding what they need next, and using those insights to build more connected, meaningful solutions.
LOOKING AHEAD
Thank you to everyone who spent time with the Inmar team throughout Groceryshop. Whether you joined us for a client meeting, stopped by the booth for a conversation and to built your own fresh “solution stack” at our Recipe for Growth Waffle Bar, or escaped the show floor to recharge with us at the Inmar Poolhouse, we appreciated every opportunity to connect.
Ready to build your Recipe for Growth? Fill out the form below to connect with a member of our team and explore how shopper insights, media, incentives, and measurement can come together to turn your priorities into measurable outcomes.