What's Changed? What Matters Now? What's Next for Shoppers.
Six months into the year, shifting economic pressures, evolving shopping habits, and changing expectations are reshaping how consumers discover products, evaluate value, and respond to promotions. For brands and retailers, understanding what's changed is critical to planning for the second half of the year.
Join us on August 26th at 2:00 PM ET for our annual Mid-Year Promotion & Shopper Trends webinar as we share fresh consumer research and industry insights that reveal how shoppers are adapting, where they're finding value, and which promotional strategies are resonating most in today's marketplace.
We'll explore the latest trends shaping promotions, loyalty, personalization, digital savings, private label, and more. All to help you understand not only where shoppers are today, but where they're headed next.
Whether you're planning promotional strategies, refining your retail media investments, or preparing for 2027 planning, this webinar will provide the insights you need to make smarter decisions for the remainder of the year.
Learn from Industry Experts
Gain insights from Inmar's shopper, promotions, and retail analytics experts as they break down the trends shaping the second half of 2026. Meet the speakers below.
- How consumers' financial outlook and shopping behaviors have shifted over the past six months
- The evolving role of promotions, digital coupons, loyalty, and personalized offers
- How shoppers define value in today's economic environment
- Emerging trends around private label, brand loyalty, and promotional effectiveness
- What these changes mean for brands and retailers as they plan for the second half of 2026
Sr. Sales Strategy Director
Lucie Pesch is Senior Director of Category Analytics at Inmar Intelligence, where she helps CPG brands turn first-party retailer data into actionable shopper insights. With more than a decade of experience spanning analytics, strategy and technical leadership, she has held roles at organizations including Boston Consulting Group, CBRE and the National Association of Healthcare Quality. Lucie specializes in translating complex analytics into clear business strategies that drive results.
Sr. Manager, Incentive and Shopper Insights
Bill has been analyzing consumer promotions for more than 20 years. In his current role, Bill leads theIncentive and Shopper Insights team, providing optimization and analytical services to CPG brands including planning, execution, testing strategies, and post-event analyses. Bill's team also develops Inmar's promotion industry insights and trends publications.
Director, Digital & Media Customer Insights
Pete Medina is the Director of Customer Insights at Inmar Intelligence, where he leverages his extensive industry expertise to develop data-driven strategies and actionable insights. With over 25 years of diversified retail experience, Pete's background spans operations, technology, finance, human resources, project management, process improvement, analytics, and consulting. His broad expertise and strategic vision have been instrumental in driving business growth and operational excellence. Pete's leadership and commitment to data-driven decision-making have made him a key asset in the retail industry.
Register by filling out the form below today.