Turn Shopper Intelligence Into Marketing Performance

By Adam Goldsmith Marketing teams are under pressure to deliver measurable growth with greater efficiency while consumer behavior becomes harder to predict. Media investments face greater scrutiny, shopping journeys continue to fragment, and the signals marketers relied on even a few years ago no longer provide the complete picture.

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Trust, but Verify: Why Independent Validation Matters in Pharmaceutical Reverse Distribution

Inmar Rx Returns’ pharmaceutical reverse distribution operation is accredited by the National Association of Boards of Pharmacy (NABP), providing independent validation of the standards supporting compliance, security, accountability and operational excellence. The accreditation gives healthcare organizations added confidence that returned pharmaceutical products are managed with rigorous controls, expertise and oversight.

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How Brands Can Support Key Retailers: A CPG Guide to Stronger Retail Partnerships

The Strongest CPG Brands Don't Just Sell to Retailers, They Grow With Them Winning shelf space is only the beginning of a successful retail relationship. Today's retailers expect their manufacturing partners to do more than deliver products, they expect them to help drive shopper traffic, increase basket size, and improve category performance. The brands that become preferred partners are those that invest in retailer success through thoughtful promotional strategies, reliable execution, and consumer engagement.

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Why Store-Level Reporting Matters for Retail Promotions

You Can't Improve What You Can't Measure Launching a retail promotion is only half the battle. Understanding how that promotion was executed, and where, is what enables continuous improvement. Many brands measure campaign success using redemption rates alone. While valuable, redemption data doesn't tell the complete story. Store-level reporting provides deeper operational insight that helps brands evaluate execution, identify opportunities, and improve future promotions.

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The Complete Guide to Manufacturer Coupon Printing

Why Manufacturer Coupons Still Drive Retail Performance Despite the growth of digital promotions, manufacturer coupons remain one of the most effective tools for driving product trial, increasing sales, and influencing purchasing decisions at the shelf. Whether distributed through direct mail, attached directly to products, or displayed in-store, printed coupons continue to deliver measurable value for both brands and retailers.

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Inmar Print Services: How CPG Brands Drive More Sales at the Shelf with End-to-End Promotional Printing

Winning at Retail Starts Long Before a Shopper Reaches the Shelf For consumer packaged goods (CPG) manufacturers, great marketing doesn't stop with digital advertising. The most successful brands create compelling in-store experiences that capture shoppers' attention at the point of purchase.

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NACDS TSE 2026: What’s Ahead for Pharmacy and Healthcare.

NACDS TSE 2026 brought pharmacy, retail and healthcare leaders together to explore what’s next for the industry. From connected data and AI to pharmacy modernization and evolving consumer expectations, discover the trends shaping healthcare—and why turning insights into action will be critical for what comes next.

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Has the Way You Manage Revenue Evolved With Your Pharmacy?

As pharmacy operations evolve, revenue cycle management needs to evolve with them. This blog explores how asking better questions can uncover recurring issues, operational insights, and new opportunities for growth.

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Making Better Use of Time in Long-Term Care Pharmacy

Explore how long-term care pharmacies can improve performance by simplifying workflows, reducing friction, and making better use of staff time.

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