How Rebate Promotions Help Adult Beverage Brands Navigate State Regulations

Rebate Promotions: A Smarter Approach for Beverage Alcohol Marketing Marketing regulated beverages comes with a unique challenge: regulations vary significantly from state to state. While many consumer packaged goods brands rely on coupons and discounts to drive purchases, alcohol brands often face restrictions that limit or prohibit traditional couponing programs.

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Retail Media Confessions Episode 5: AI Discovery

By Leah Logan, Vice President, Retail Media Transformation AI assistants and Agentic shopping have quickly become one of the biggest conversations in retail media. Over the last several months, the discussion has shifted from smarter search experiences to predictions about AI handling entire shopping journeys for consumers.

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Emerging Brands: Which Coupon Method Should You Invest In Early?

Which Coupon Method Delivers the Best Early ROI? For emerging CPG brands, coupon strategy is no longer just about driving short-term sales. The right coupon method can accelerate household penetration, improve retailer relationships, generate measurable shopper data, and create a scalable path to growth.

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A Closer Look at DSCSA Readiness in Long Term Care Pharmacy

The New Reality of DSCSA in Long-Term Care Pharmacy DSCSA requirements are no longer a future consideration. They are actively reshaping how long-term care pharmacies manage compliance, operations, and risk. For pharmacy operations and compliance leaders, the focus now extends beyond meeting technical requirements. It involves aligning traceability, documentation, recall responsiveness, and medication handling processes across complex, multi-site environments.

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What High-Performing Pharmacies Keep an Eye On

High-performing pharmacies focus on the signals that matter most, spotting patterns and emerging issues before they affect financial performance. Explore how early visibility into revenue cycle trends can support stronger cash flow and operational stability.

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2026 Annual Promotion & Shopper Behavior Trends

See What’s Shaping Shopper Behavior and What Brands and Retailers Need to Do Next Consumers entered 2026 more value-conscious, selective, and digitally driven than ever before. From the continued rise of private label and AI-powered personalization to shifting expectations around convenience, loyalty, and retail media, the grocery landscape is evolving fast. Our new 2026 Annual Trends Infographic breaks down the biggest forces impacting grocery retail and CPG marketing. Inside the infographic:

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What Poor Cart Verification Is Actually Costing You

Incomplete crash cart verification can create hidden costs through rework, wasted supplies and increased clinical risk. Explore why accurate verification requires more than automation alone and how small workflow gaps can impact readiness across the entire system.

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Why HCP Marketing Still Struggles With Relevance and What Needs to Change

By Emily Welker, Sr. Sales Director, Head of Healthcare Media Healthcare marketers have never had more data about healthcare professionals (HCPs). Specialty, prescribing behavior, patient volume, location, affiliations—these signals power highly precise targeting strategies across endemic platforms and programmatic media. And yet, many brands still struggle with one persistent challenge: relevance.

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P2PI Retail Media Summit 2026

P2PI RETAIL MEDIA SUMMIT 2026 The industry is placing greater focus on connected activation, measurable performance, and the role of first-party data in driving long-term growth. This year’s Path to Purchase Institutes Retail Media Summit creates an important space for those conversations — bringing together leaders across the ecosystem to share strategies, challenges, and real-world innovation shaping the next phase of retail media.

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