E-commerce has been something of a wild card for the last few years — to say the least. But the challenges that have cropped up from shifting buyer behaviors have a bright side. They could be presenting online merchants with new, exciting growth opportunities.
Recognizing (and addressing) how online shoppers’ needs have changed will go a long way with your customers.
But in order to make the necessary improvements, you have to know the three most essential components of the customer experience.