Beauty Trends Outlook

How to drive consumer loyalty and value across channels One thing’s clear, beauty budgets are evolving. Gen Z, millennials, and younger generations are thinking twice before they purchase, analyzing the product value and the brand itself ahead of buying. Brands need to be able to pivot quickly and adapt in order to keep up with beauty consumers' high expectations and standards. 

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Data Automation: The Answer to Protecting Profit Margins

Deductions account for 15-20 percent of brand revenue, which means intelligent deductions management can play a significant role in protecting profitability.

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3 SHIFTS IN SHOPPERS’ SOCIAL MEDIA HABITS YOU NEED TO KNOW

We recently benchmarked our 2021 shopper survey against 2022, and here’s what we learned about the ever-changing social landscape. Needless to say, it’s shifted again in the past year — check out how below. Shorter is better While this shouldn’t come as a surprise to anyone based on today’s decreasing attention spans, short-form videos are winning hearts, and eyeballs. However, video content is just the beginning — because traffic numbers tell us visit length on all social media platforms is also dwindling. 

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Four Ways to Drive Growth With Data Transformation

Data should be a source of rich insights and enhanced profitability. Instead, painful, manual processing often results in incomplete and unstructured data that’s difficult to make sense of, while simultaneously consuming your most valuable asset — your team. Data transformation solves for this by introducing automation to the process — freeing up your team for more strategic work and providing a single location for all data and insights.

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Improve Recovery Rates With These 3 Deductions Metrics

Deductions management is a critical function of CPGs. Cash recovery, retailer relationships, even insights into opportunities for process improvement, depend on this work by AR teams. Unfortunately, deductions management can also be time-consuming and overwhelming — making it difficult to get ahead. But optimizing processes and leveraging deductions information for growth isn’t rocket science — it can be done by measuring these three metrics:

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HOW YOU CAN WIN WITH PHYGITAL

For consumers, shopping in 2022 is better, faster, and stronger — thanks in part to a blending of the physical and digital experience. However, for brands and retailers this transition to phygital means a more complicated role in building meaningful, monetizable relationships with their shoppers.  Changes to the decades-old commerce formula have littered the path-to-purchase with new experiences, new touchpoints, and new interactions between retailers, brands, and consumers. The pandemic only served to accelerate these changes.

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EVERYTHING YOU NEED TO KNOW ABOUT PHYGITAL!

Ah, the Metaverse — the divisive concept of a virtual utopia existing on top of our tangible universe. You might hate it. You might love it. But you can’t ignore it. Because its potential validity stems from one very real shopping shift — consumers’ new interest in a blended digital/physical shopping modality. “Phygital” may be just as much a buzzword as “Metaverse,” but the former is far further along — and is already changing everything we knew about shopping. 

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HOW AUTOMATED DATA PROCESSING DRIVES GROWTH [INFOGRAPHIC]

Businesses know time is money. And manually processing documents in multiple formats takes lots (and lots) of time. There’s lots of buzz around “digital transformation” in today's business environment. We polled 300 professionals across industries whose jobs include some level of data entry, to see if their companies are keeping up with the times.

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Everything You Need To Know About The Phygital Shopping Revolution

Consumers are a scrappy, resilient bunch. As the COVID-19 pandemic raged worldwide, shoppers learned to make the best of a difficult situation by shifting their shopping experiences to digital channels. This migration resulted in almost immediate developments in tech like Buy-Online-Pick-Up-In-Store (BOPIS), curbside pickup, grocery delivery, and various other blended conveniences — all of which work to integrate digital convenience into the physical shopping experience. Are marketers meeting shoppers’ phygital needs? Yes and no. 

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