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Enter the terms you wish to search for.

Main navigation

  • Solutions
    • FinTech Solutions
      • B2B Incentives Financial Management
      • Consumer Care Payments
      • Deductions Management
      • Rebates
      • Trade Promotion
    • GOVERNMENT SOLUTIONS
      • EBT Payments & Processing
      • LifeInCheck EBT App
      • Payments For Direct Assistance
    • Product Lifecycle Solutions
      • Sustainability Practices
      • Post-Purchase Experience Solutions
      • Inmar Returns Management
      • Carrier Services
      • Liquidation & Remarketing
      • Supply Chain Performance Analytics
      • Recalls and Market Actions
    • Retail Solutions
      • Adult Beverage Solutions
      • Automotive
      • Conversational Commerce
      • Digital Media
      • E-commerce
      • Incentives
      • Influencer Marketing
      • In-Store Media
      • On-Site Media
      • Retail Media Network
      • Shoppable Features
      • Student Athlete Influencer
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  • Download our Beauty Trends Infographic to learn what beauty shoppers value most as they navigate both the physical and digital aisles.
  • Data & Analytics
  • Beauty Trends Outlook

    How to drive consumer loyalty and value across channels One thing’s clear, beauty budgets are evolving. Gen Z, millennials, and younger generations are thinking twice before they purchase, analyzing the product value and the brand itself ahead of buying. Brands need to be able to pivot quickly and adapt in order to keep up with beauty consumers' high expectations and standards. 
    • Read more about Beauty Trends Outlook
  • data automation margin
  • E-commerce & Returns
  • Data Automation: The Answer to Protecting Profit Margins

    Deductions account for 15-20 percent of brand revenue, which means intelligent deductions management can play a significant role in protecting profitability.
    • Read more about Data Automation: The Answer to Protecting Profit Margins
  • 3 SHIFTS IN SHOPPERS’ SOCIAL MEDIA HABITS YOU NEED TO KNOW
  • Data & Analytics
  • 3 SHIFTS IN SHOPPERS’ SOCIAL MEDIA HABITS YOU NEED TO KNOW

    We recently benchmarked our 2021 shopper survey against 2022, and here’s what we learned about the ever-changing social landscape. Needless to say, it’s shifted again in the past year — check out how below. Shorter is better While this shouldn’t come as a surprise to anyone based on today’s decreasing attention spans, short-form videos are winning hearts, and eyeballs. However, video content is just the beginning — because traffic numbers tell us visit length on all social media platforms is also dwindling. 
    • Read more about 3 SHIFTS IN SHOPPERS’ SOCIAL MEDIA HABITS YOU NEED TO KNOW
  • data transformation growth business
  • Data & Analytics
  • Four Ways to Drive Growth With Data Transformation

    Data should be a source of rich insights and enhanced profitability. Instead, painful, manual processing often results in incomplete and unstructured data that’s difficult to make sense of, while simultaneously consuming your most valuable asset — your team. Data transformation solves for this by introducing automation to the process — freeing up your team for more strategic work and providing a single location for all data and insights.
    • Read more about Four Ways to Drive Growth With Data Transformation
  • deductions metrics to improve recovery rates
  • Data & Analytics
  • Improve Recovery Rates With These 3 Deductions Metrics

    Deductions management is a critical function of CPGs. Cash recovery, retailer relationships, even insights into opportunities for process improvement, depend on this work by AR teams. Unfortunately, deductions management can also be time-consuming and overwhelming — making it difficult to get ahead. But optimizing processes and leveraging deductions information for growth isn’t rocket science — it can be done by measuring these three metrics:
    • Read more about Improve Recovery Rates With These 3 Deductions Metrics
  • HOW YOU CAN WIN WITH PHYGITAL SHOPPERS
  • Data & Analytics
  • HOW YOU CAN WIN WITH PHYGITAL

    For consumers, shopping in 2022 is better, faster, and stronger — thanks in part to a blending of the physical and digital experience. However, for brands and retailers this transition to phygital means a more complicated role in building meaningful, monetizable relationships with their shoppers.  Changes to the decades-old commerce formula have littered the path-to-purchase with new experiences, new touchpoints, and new interactions between retailers, brands, and consumers. The pandemic only served to accelerate these changes.
    • Read more about HOW YOU CAN WIN WITH PHYGITAL
  • https://www.inmar.com/sites/default/files/adweekphygital.png
  • Data & Analytics
  • EVERYTHING YOU NEED TO KNOW ABOUT PHYGITAL!

    Ah, the Metaverse — the divisive concept of a virtual utopia existing on top of our tangible universe. You might hate it. You might love it. But you can’t ignore it. Because its potential validity stems from one very real shopping shift — consumers’ new interest in a blended digital/physical shopping modality. “Phygital” may be just as much a buzzword as “Metaverse,” but the former is far further along — and is already changing everything we knew about shopping. 
    • Read more about EVERYTHING YOU NEED TO KNOW ABOUT PHYGITAL!
  • automated data processing
  • Data & Analytics
  • HOW AUTOMATED DATA PROCESSING DRIVES GROWTH [INFOGRAPHIC]

    Businesses know time is money. And manually processing documents in multiple formats takes lots (and lots) of time. There’s lots of buzz around “digital transformation” in today's business environment. We polled 300 professionals across industries whose jobs include some level of data entry, to see if their companies are keeping up with the times.
    • Read more about HOW AUTOMATED DATA PROCESSING DRIVES GROWTH [INFOGRAPHIC]
  • Everything You Need To Know About The Phygital Shopping Revolution
  • Data & Analytics
  • Everything You Need To Know About The Phygital Shopping Revolution

    Consumers are a scrappy, resilient bunch. As the COVID-19 pandemic raged worldwide, shoppers learned to make the best of a difficult situation by shifting their shopping experiences to digital channels. This migration resulted in almost immediate developments in tech like Buy-Online-Pick-Up-In-Store (BOPIS), curbside pickup, grocery delivery, and various other blended conveniences — all of which work to integrate digital convenience into the physical shopping experience. Are marketers meeting shoppers’ phygital needs? Yes and no. 
    • Read more about Everything You Need To Know About The Phygital Shopping Revolution

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