Shoppers

Improving Economy, Increasing Shopper Demand for Digital Offers Impacting Coupon Use

Analysis of 2015 promotion sector activity finds easing of home-budget pressures and increasing shopper reluctance to work for deals contributing to overall decline in coupon redemption— despite marked redemption growth among some promotion methods.

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2014 Shopper Gift Buying Trends

The holidays are officially behind us. So how did weeks of holiday marketing insanity play out among shoppers? Prior results from the National Retail Federation's (NRF) Thanksgiving Weekend Spending Survey indicated that total trips and spend were down from the prior year. Shoppers were not out with the same force over Thanksgiving weekend as they had been in 2013, but the percent of shoppers who did brave the Thanksgiving weekend crowds or shopped online that reported using an online or in-store promotion held steady.

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Relevance Builds Relationships

It's true that communicating broadly with a broad audience builds awareness and can create consideration but is it enough to stimulate purchase and drive up sales volume?

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Doubling Down

One of the more fascinating aspects of retail — grocery in particular, which is the focus of this series — is the leveraging of "OPM" (Other People's Money) in a retailer's marketing, merchandising and promotion plans. A more formal industry term — let's call it the CPG's Consumer Promotion Dollars — may be accurate, but doesn't offer a whole lot of context.

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Digital Promotions Motivate Shoppers Across All Generations

It's become an understatement that the convenience and influence of digital offers are irrevocably changing the promotion landscape.

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Data Show Coupons Becoming More Available, More Places

There are more techniques for promotion than ever as marketers seek to understand how shoppers will engage with new digital, mobile and social technologies.

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Meeting the Demand for Personalization

Shoppers want convenience. They have moved from a mindset of effort to one of expectation and that expectation is for a personalized saving and shopping experience that is both faster and "smarter."

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Soliciting and Managing Shopper Reviews: Seven Best Practices

A number of recent shopper studies by Inmar Analytics find that approximately 45 percent of shoppers share publicly about their purchase experiences, with more than 10 percent of shoppers doing so digitally.

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Five Steps to Ensure Your Consumer Promotion Strategy Keeps Pace with Changing Shopper Behavior

Thanksgiving weekend sales data provide a fresh reminder that consumer shopping behavior continues to be transformed by the growth of online and mobile channels.

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