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Enter the terms you wish to search for.

Main navigation

  • Solutions
    • FinTech Solutions
      • B2B Settlement & Fraud Solutions
      • - Brand Coupon Settlement
      • - Retail Coupon Settlement
      • B2C Payment Solutions
      • Fraud Mitigation
      • G2C Payment Solutions
      • Omni-channel Payment Solutions
      • Trade Promotion
    • Retail and CPG Supply Chain
      • Inmar Returns Management
      • e-Commerce Reverse Logistics
      • Liquidation and Remarketing
      • Supply Chain Performance Analytics
      • Recalls and Market Actions
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      • In-Store Media
      • Messaging
      • On-Site Media
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      • Drug Diversion Surveillance
      • EXPIdentify Hazardous Waste Identification
      • LifeInCheck Consumer Drug Take-Back
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      • Pharmacy Performance Analytics
      • Manufacturer Pharmaceutical Recall
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      • MyRxCard Discount Program
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Shoppers

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  • Improving Economy, Increasing Shopper Demand for Digital Offers Impacting Coupon Use

    Analysis of 2015 promotion sector activity finds easing of home-budget pressures and increasing shopper reluctance to work for deals contributing to overall decline in coupon redemption— despite marked redemption growth among some promotion methods.
    • Read more about Improving Economy, Increasing Shopper Demand for Digital Offers Impacting Coupon Use
  • 2014 SHOPPER GIFT BUYING TRENDS
  • Promotion Analytics
  • 2014 Shopper Gift Buying Trends

    The holidays are officially behind us. So how did weeks of holiday marketing insanity play out among shoppers? Prior results from the National Retail Federation's (NRF) Thanksgiving Weekend Spending Survey indicated that total trips and spend were down from the prior year. Shoppers were not out with the same force over Thanksgiving weekend as they had been in 2013, but the percent of shoppers who did brave the Thanksgiving weekend crowds or shopped online that reported using an online or in-store promotion held steady.
    • Read more about 2014 Shopper Gift Buying Trends
  • Promotion Analytics
  • Relevance Builds Relationships

    It's true that communicating broadly with a broad audience builds awareness and can create consideration but is it enough to stimulate purchase and drive up sales volume?
    • Read more about Relevance Builds Relationships
  • Promotion Analytics
  • Doubling Down

    One of the more fascinating aspects of retail — grocery in particular, which is the focus of this series — is the leveraging of "OPM" (Other People's Money) in a retailer's marketing, merchandising and promotion plans. A more formal industry term — let's call it the CPG's Consumer Promotion Dollars — may be accurate, but doesn't offer a whole lot of context.
    • Read more about Doubling Down
  • Digital Promotions Motivate Shoppers Across All Generations
  • Promotions
  • Digital Promotions Motivate Shoppers Across All Generations

    It's become an understatement that the convenience and influence of digital offers are irrevocably changing the promotion landscape.
    • Read more about Digital Promotions Motivate Shoppers Across All Generations
  • Data Show Coupons Becoming More Available, More Places
  • Promotions
  • Data Show Coupons Becoming More Available, More Places

    There are more techniques for promotion than ever as marketers seek to understand how shoppers will engage with new digital, mobile and social technologies.
    • Read more about Data Show Coupons Becoming More Available, More Places
  • Promotions
  • Meeting the Demand for Personalization

    Shoppers want convenience. They have moved from a mindset of effort to one of expectation and that expectation is for a personalized saving and shopping experience that is both faster and "smarter."
    • Read more about Meeting the Demand for Personalization
  • Promotion Analytics
  • Soliciting and Managing Shopper Reviews: Seven Best Practices

    A number of recent shopper studies by Inmar Analytics find that approximately 45 percent of shoppers share publicly about their purchase experiences, with more than 10 percent of shoppers doing so digitally.
    • Read more about Soliciting and Managing Shopper Reviews: Seven Best Practices
  • Five Steps to Ensure Your Consumer Promotion Strategy Keeps Pace with Changing Shopper Behavior
  • Promotion Analytics
  • Five Steps to Ensure Your Consumer Promotion Strategy Keeps Pace with Changing Shopper Behavior

    Thanksgiving weekend sales data provide a fresh reminder that consumer shopping behavior continues to be transformed by the growth of online and mobile channels.
    • Read more about Five Steps to Ensure Your Consumer Promotion Strategy Keeps Pace with Changing Shopper Behavior

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