Coupons

What's Old is New. Again.

Inmar has the solutions and insights retailers and manufacturers need to develop and deploy strategies that address the current industry-state -- and the future we are already anticipating.

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Improving Economy, Increasing Shopper Demand for Digital Offers Impacting Coupon Use

Analysis of 2015 promotion sector activity finds easing of home-budget pressures and increasing shopper reluctance to work for deals contributing to overall decline in coupon redemption— despite marked redemption growth among some promotion methods.

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Creating Success in a Growth Economy

Given the current state of the economy and the accelerating evolution of shopper behavior, marketers must focus on using promotions to achieve overall brand objectives and not be overly concerned with fluctuations in redemption. As consumers are feeling less economic pressure, they are demonstrating a diminished desire to work for deals.

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Tacking Into the Wind in Freshening Seas

Some of the data coming out of Inmar's recent Mid-year Promotion Industry Analysis webinar was not what we'd hoped to hear. Our research found coupon distribution down -0.9 percent in H1 2015 versus H1 2014 and redemption down 12.5 percent compared with the same time last year. In whole numbers that's 179 billion manufacturer coupons distributed and 1.28 billion coupons redeemed.

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Coupons Aren't Subsidies; They're Catalysts.

Promotions generate awareness, create interest and drive trial. But that's only part of the "coupons as catalysts" story. Our research from the first quarter of 2015 shows coupons significantly affecting ‰— and changing — purchase behavior.

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Doubling Down

One of the more fascinating aspects of retail — grocery in particular, which is the focus of this series — is the leveraging of "OPM" (Other People's Money) in a retailer's marketing, merchandising and promotion plans. A more formal industry term — let's call it the CPG's Consumer Promotion Dollars — may be accurate, but doesn't offer a whole lot of context.

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Data Show Coupons Becoming More Available, More Places

There are more techniques for promotion than ever as marketers seek to understand how shoppers will engage with new digital, mobile and social technologies.

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Meeting the Demand for Personalization

Shoppers want convenience. They have moved from a mindset of effort to one of expectation and that expectation is for a personalized saving and shopping experience that is both faster and "smarter."

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Inmar and NCR — A Relationship Benefitting Many

Helping retailers and manufacturers navigate the digital promotion landscape so they can better engage shoppers with more relevant offers is something Inmar has focused effort on for years. This initiative to facilitate adoption of paperless, digital coupons took a major step forward last week with finalization of a new strategic relationship between Inmar and NCR.

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