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Enter the terms you wish to search for.

Main navigation

  • Solutions
    • FinTech Solutions
      • B2B Settlement & Fraud Solutions
      • - Brand Coupon Settlement
      • - Retail Coupon Settlement
      • B2C Payment Solutions
      • Fraud Mitigation
      • G2C Payment Solutions
      • Omni-channel Payment Solutions
      • Trade Promotion
    • Retail and CPG Supply Chain
      • Inmar Returns Management
      • e-Commerce Reverse Logistics
      • Liquidation and Remarketing
      • Supply Chain Performance Analytics
      • Recalls and Market Actions
    • Retail Cloud
      • Retail Media Network
      • Incentives
      • Influencer Marketing
      • In-Store Media
      • Messaging
      • On-Site Media
      • Programmatic Media
      • Rebates
      • Digital Offers
    • Healthcare Solutions
      • Drug Diversion Surveillance
      • EXPIdentify Hazardous Waste Identification
      • LifeInCheck Consumer Drug Take-Back
      • Pharmaceutical Returns
      • Pharmacy Performance Analytics
      • Manufacturer Pharmaceutical Recall
      • MedEx Pharmacy Workflow Management
      • MyRxCard Discount Program
      • RASMAS Recall Management
      • Rx Audit Management
      • Rx Reconciliation and Collections
      • PrescriptiveIQ for Healthcare
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Coupons

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  • Analytics
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  • Promotions
  • What's Old is New. Again.

    Inmar has the solutions and insights retailers and manufacturers need to develop and deploy strategies that address the current industry-state -- and the future we are already anticipating.
    • Read more about What's Old is New. Again.
  • Improving Economy, Increasing Shopper Demand for Digital Offers Impacting Coupon Use

    Analysis of 2015 promotion sector activity finds easing of home-budget pressures and increasing shopper reluctance to work for deals contributing to overall decline in coupon redemption— despite marked redemption growth among some promotion methods.
    • Read more about Improving Economy, Increasing Shopper Demand for Digital Offers Impacting Coupon Use
  • Promotions
  • Creating Success in a Growth Economy

    Given the current state of the economy and the accelerating evolution of shopper behavior, marketers must focus on using promotions to achieve overall brand objectives and not be overly concerned with fluctuations in redemption. As consumers are feeling less economic pressure, they are demonstrating a diminished desire to work for deals.
    • Read more about Creating Success in a Growth Economy
  • Promotions
  • Tacking Into the Wind in Freshening Seas

    Some of the data coming out of Inmar's recent Mid-year Promotion Industry Analysis webinar was not what we'd hoped to hear. Our research found coupon distribution down -0.9 percent in H1 2015 versus H1 2014 and redemption down 12.5 percent compared with the same time last year. In whole numbers that's 179 billion manufacturer coupons distributed and 1.28 billion coupons redeemed.
    • Read more about Tacking Into the Wind in Freshening Seas
  • Promotions
  • Coupons Aren't Subsidies; They're Catalysts.

    Promotions generate awareness, create interest and drive trial. But that's only part of the "coupons as catalysts" story. Our research from the first quarter of 2015 shows coupons significantly affecting ‰— and changing — purchase behavior.
    • Read more about Coupons Aren't Subsidies; They're Catalysts.
  • Promotion Analytics
  • Doubling Down

    One of the more fascinating aspects of retail — grocery in particular, which is the focus of this series — is the leveraging of "OPM" (Other People's Money) in a retailer's marketing, merchandising and promotion plans. A more formal industry term — let's call it the CPG's Consumer Promotion Dollars — may be accurate, but doesn't offer a whole lot of context.
    • Read more about Doubling Down
  • Data Show Coupons Becoming More Available, More Places
  • Promotions
  • Data Show Coupons Becoming More Available, More Places

    There are more techniques for promotion than ever as marketers seek to understand how shoppers will engage with new digital, mobile and social technologies.
    • Read more about Data Show Coupons Becoming More Available, More Places
  • Promotions
  • Meeting the Demand for Personalization

    Shoppers want convenience. They have moved from a mindset of effort to one of expectation and that expectation is for a personalized saving and shopping experience that is both faster and "smarter."
    • Read more about Meeting the Demand for Personalization
  • Digital Promotions
  • Inmar and NCR — A Relationship Benefitting Many

    Helping retailers and manufacturers navigate the digital promotion landscape so they can better engage shoppers with more relevant offers is something Inmar has focused effort on for years. This initiative to facilitate adoption of paperless, digital coupons took a major step forward last week with finalization of a new strategic relationship between Inmar and NCR.
    • Read more about Inmar and NCR — A Relationship Benefitting Many

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