From Fragmented Creator Campaigns to Measurable Retail Impact
Turn creator content into a scalable, retailer-powered media layer — matched to the right creators, activated across retailers, and measured by real sales impact.
Why
Maximize Creator Investment Across Retailers
The Challenge
Retail media activation is already fragmented and difficult to scale. Adding creator marketing often introduces even more complexity — multiple partners, disconnected execution, and limited visibility into retail impact.
The Opportunity
A unified creator activation approach scales activation across retailers, reduces complexity, and maintains retailer-level targeting and measurement — all starting with commerce biased creator selection powered by Total Fitscore™.
THE VISION
Creators become retail performance media — driving consumer engagement and delivering measurable sales impact across retailers — with smarter selection and optimization built in.
How
A Smarter Way to Scale Creator Activation
Creator Selection with Total Fitscore™
Identify the right creators for your brand and retail goals using Total Fitscore™ — combining audience quality, retail alignment, and performance signals to drive better outcomes from the start.
Built for Multi-Retailer Scale
Activate one creator strategy across retailers. Streamline campaign rollout while maintaining retailer-level targeting and measurement, with no redundant execution.
Creators as Retail Performance Media
Turn creator content into retail performance media that drives stronger engagement, greater media efficiency, and measurable sales performance.
One Investment. Greater Retail Value.
Maximize a streamlined creator investment across retailers. Align activation to retail growth goals and unlock JBP-recognized value, without duplicating programs.
Measured for Retail Outcomes
Understand how creator activation drives performance across retailers. Measurement connects media to sales impact, from total retail impact to retailer-level lift.
What
Scale One Creator Strategy Across Retailers
See how brands extend creator content across retailers to drive consistent, measurable performance.
Organic Creator Content
Omnichannel Activation
Retailer first-party data fueled activations from some of the world's largest retailers
Ready to Scale Creator Activation Across Retailers?
Activate one creator strategy across retailers — powered by Inmar's commerce-biased activation approach utilizing transactional data to plan, activate and optimize campaigns that drive impact.