INMAR INTELLIGENCE PRIVACY NOTICE
WHOSE PRIVACY PRACTICES ARE DESCRIBED BY THIS PRIVACY NOTICE
This Privacy Notice describes the policies and practices of Inmar, Inc. and certain U.S. entities affiliated with Inmar, including Digitus Solutions LLC; Inmar Clearing, Inc.; Inmar Intelligence Automotive, LLC; Inmar Rx Solutions, Inc.; Inmar Services, LLC; Inmar Solutions, LLC; Inmar – YouTech, LLC; and Qualanex, LLC (collectively and individually referred to as “Inmar,” “we,” “our,” or “us”) regarding personal information that we collect, receive, use, disclose, or otherwise process in connection with the business activities and services described in this Privacy Notice. This Privacy Notice does not govern personal information collected or processed by Inmar Brand Solutions, Inc. in connection with activities covered by the Inmar Brand Solutions Privacy Notice, which is governed by the separate Inmar Brand Solutions Privacy Notice which can be found by visiting https://www.inmar.com/about/privacy-policy/inmar-brand-solutions.
This Privacy Notice describes Inmar’s privacy practices with respect to personal information we collect directly from consumers through our corporate site at www.inmar.com and other interactions with us, as well as personal information we otherwise receive or process in connection with the activities covered by this Privacy Notice. For information regarding Inmar’s activities as a data broker, including advertising services, data-driven audience targeting, cross-device analytics, programmatic media buying, and campaign attribution, please see the respective Privacy Notices for OwnerIQ and Inmar Brand Solutions. Consumer rights and choices relating to the activities covered by those notices may be exercised as described in the applicable notice.
When Inmar processes Personal Information in connection with services provided to businesses, organizations, government entities, and other entities (“Business Customers”), Inmar may act as a service provider or processor with respect to certain processing activities. In those circumstances, Inmar processes Personal Information in accordance with the applicable agreement with the Business Customer, the Business Customer’s instructions where applicable, and applicable law. Inmar may also process information for other purposes permitted under the applicable agreement and applicable law, including, where permitted, to create aggregated, anonymized, or de-identified information.
This Privacy Notice should be read together with any agreements or terms of service that govern your use of the services. This Privacy Notice applies regardless of the means used to access or provide information through the services. For more information about how users with disabilities can access this Privacy Notice in an alternative format, please see our Accessibility Statement.
WHAT BUSINESS ACTIVITIES DOES THIS NOTICE COVER?
Except as otherwise noted above, this Privacy Notice applies to the following Inmar lines of business and the personal information we collect, use, or process in connection with those services.
MARKETING TECHNOLOGY AND PROMOTIONAL SERVICES
We provide marketing technology and promotional services to retailers, manufacturers, brands, agencies, and other Business Customers, including digital coupons, rebates, incentives, loyalty and reward programs, advertising and media services, audience development and personalization, analytics, and campaign measurement. We provide or support websites, applications, and technology platforms that support these services.
HEALTHCARE SERVICES
We provide services to retailers, pharmacies, hospitals, pharmaceutical organizations, and other Business Customers that support reverse logistics (including facilitating better management of pharmaceutical returns processing and managing product recalls), compliance support and financial, operational, and data-driven activities related to healthcare delivery (including reconciliation of prescription claims, facilitating insurance reimbursement, providing analytics or performance insights, or fulfillment programs).
We may process personal information received from or collected on behalf of our healthcare-related Business Customers while providing these services. When acting as a service provider or processor, or as a “business associate” under the Health Insurance Portability and Accountability Act of 1996, as amended, and its implementing regulations (HIPAA), we process such information pursuant to our agreements, including any applicable business associate agreements, and the instructions of those Business Customers, and we may not have a direct relationship with the individuals whose information we process. In such cases, the personal information received from or collected on behalf of our healthcare-related Business Customers, who are Covered Entities and/or Business Associates under HIPAA, is governed by their respective Notice of Privacy Practices. To the extent such information constitutes protected health information (PHI) under HIPAA, we use and disclose it only as permitted by the applicable business associate agreements and HIPAA, and this Privacy Notice does not apply to and does not modify our obligations with respect to that PHI. Individuals wishing to exercise rights with respect to their PHI, including rights of access, amendment, or an accounting of disclosures, should contact the Covered Entity that provided the information to us.
WHAT PERSONAL INFORMATION DOES INMAR COLLECT OR RECEIVE?
We may collect, receive, or otherwise process information that identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular consumer or household (“Personal Information”). The table below identifies the categories of personal information Inmar may have processed during the preceding twelve months. The examples provided for each category are intended only to illustrate the types of information that fall within that category and do not mean that Inmar has collected each example listed:
| What we collect | Specific examples |
|---|---|
| Identifiers | A real name, alias, postal address, unique personal identifiers (such as device identifiers, internet protocol addresses, cookies, beacons, pixel tags, mobile ad identifiers or similar technology, customer numbers, unique pseudonyms, user aliases, telephone numbers, or other forms of persistent or probabilistic identifiers that can be used to identify a particular customer or device), online identifier, LinkedIn Profile, Internet Protocol address, email address, account name, Social Security number, driver's license number, passport number, or other similar identifiers. |
| Personal information categories listed in the California Customer Records statute (Cal. Civ. Code § 1798.80(e)) | A name, signature, Social Security number, physical characteristics or description, address, telephone number, passport number, driver's license or state identification card number, insurance policy number, education, employment, employment history, bank account number, credit card number, debit card number, or any other financial information, medical information, or health insurance information. Some personal information included in this category may overlap with other categories. Any medical or health-related data listed is not collected directly via the website. Such data is processed on behalf of our Business Customers under applicable agreements. |
| Protected classification characteristics under California or federal law | Age (40 years or older), race, color, citizenship, religion or creed, marital status, medical condition, physical or mental disability, sex (including gender, pregnancy or childbirth and related medical conditions), veteran or military status, genetic information (including familial genetic information). |
| Commercial information | Records of personal property, products or services purchased, obtained, or considered, or other purchasing or consuming histories or tendencies. |
| Internet or other similar network activity | Browsing history, browser type, operating system and/or platform, search history, information on a consumer's interaction with a website, application, or advertisement. |
| Geolocation data | Approximate and precise location information, including location derived from a device, geographic region, ZIP or DMA, store or point-of-interest visits, and proximity to locations. |
| Sensory data | Audio, electronic, visual, thermal, or similar information. |
| Professional or employment-related information | Current or past job history or performance evaluations. |
| Inferences drawn from other personal information | Profile reflecting a person's preferences, characteristics, psychological trends, predispositions, behavior, attitudes, intelligence, abilities, or aptitudes. |
Some of the Personal Information described above may be considered sensitive personal information or sensitive data under applicable law, such as precise geolocation, certain health or medical information, government identification information, or certain financial or account information. Where applicable, we process sensitive Personal Information in accordance with applicable law and any applicable contractual restrictions.
HOW DOES INMAR OBTAIN YOUR PERSONAL INFORMATION?
We may obtain personal information from a variety of sources, depending on how you interact with us and the services we provide:
| Where it comes from | How we collect it |
|---|---|
| Information You Provide Directly to Us | We may collect personal information directly from you when you register for or use our services, participate in coupon, rebate, loyalty, incentive, or other promotional programs, submit forms or documentation, communicate with us, or otherwise provide information to us. |
| Information Collected Automatically | We may automatically collect personal information when you interact with our websites, applications, advertisements, or other digital services through cookies, pixels, software development kits, log files, device identifiers, and similar technologies. This information may include IP address, browser and device information, mobile advertising identifiers, browsing activity, interactions with advertisements or content, and location information. Some of our applications may use session replay or similar interaction-recording technologies provided by third-party service providers acting on our behalf. These technologies may record information about your interactions with a page, such as mouse movements, clicks, scrolling, page navigation, taps, screen size, and subject to masking or exclusion controls, information entered form fields. We use this information to reproduce and review sessions for purposes such as diagnosing errors, preventing fraud, maintaining security, and improving the functionality and usability of our applications. We configure these technologies to mask or exclude passwords, payment card information, government-issued identification numbers, and other sensitive information that we designate for masking or exclusion. We do not use session replay recordings to make decisions that produce legal or similarly significant effects concerning you. |
| Information From Business Customers | We may receive personal information from retailers, manufacturers, brands, agencies, and other Business Customers in connection with the services we provide for them. Depending on the service, this may include customer or loyalty information, transaction and purchase information, coupon, rebate, incentive and rewards activity, audience information, and other information provided or made available by the Business Customer. |
| Information From Other Third Parties | We may also receive personal information from affiliates, data and identity providers, advertising and technology platforms, analytics providers, service providers, and other third parties. We may combine personal information obtained from different sources as described in this Privacy Notice. |
| Information We Generate or Derive | We may generate or derive personal information from information we collect or receive, including inferences, audience or segment information, and other insights about preferences, interests, characteristics, or behaviors. |
FOR WHAT PURPOSES AND IN WHAT MANNER DO WE USE PERSONAL INFORMATION?
We may use personal information for purposes that include the following:
Service Operations & Delivery
- Providing and operating our services, including for and on behalf of our Business Customers.
- Completing transactions and performing contractual obligations.
- Managing our relationships with consumers, Business Customers, partners, prospects, and other organizations, including responding to inquiries and supporting business development.
- Determining approximate location information in order to provide location-based functionality or services to consumers or Business Customers.
Product Improvement, Analytics & Innovation
- Improving and developing our services, including evaluating usage, enhancing functionality, conducting research and analytics, updating features of our websites, applications, and online services, and managing internal business operations.
- Personalizing services, experiences, offers, advertising, and other content based on preferences, interests, interactions, and other information.
- Creating aggregated, anonymized, or de-identified information for internal or permitted external purposes, in accordance with Business Customer agreements.
Marketing & Communications
- Communicating with consumers, Business Customers, and other individuals regarding transactions, updates, inquiries, or marketing communications, in accordance with applicable law.
- Executing marketing and sales activities, including communicating with relevant personnel of suppliers, distributors, partners, prospects, and customers regarding Inmar services, systems, and products.
- Promoting our systems, products, and solutions, and understanding how users engage with our content, subject to applicable consent requirements.
Security, Debugging & Fraud Prevention
- Debugging, identifying, or repairing errors, and ensuring proper functionality of our websites, applications, and other online services.
- Maintaining the safety, security, and integrity of our systems, services, technology assets, personnel, and business operations.
- Protecting against malicious, deceptive, fraudulent, or illegal activity, and supporting investigations, enforcement actions, or legal compliance related to such activity.
Legal, Compliance & Corporate Transactions
- Complying with applicable laws, regulations, industry standards, legal requirements, and responding to lawful requests.
- Enforcing our policies, terms of use, contracts, or other legal rights.
- Evaluating or participating in business transactions, such as mergers, acquisitions, divestitures, restructurings, reorganizations, dissolutions, or the sale or transfer of assets (including in bankruptcy or similar proceedings).
- Fulfilling any other purpose you authorize at the time information is submitted, or otherwise with your consent.
Where required by law, individuals may have the right to object to or limit certain processing or to withdraw consent where consent is relied upon.
TO WHOM AND FOR WHAT PURPOSES DO WE DISCLOSE PERSONAL INFORMATION?
We may disclose personal information, including for the purposes described above:
- To our Business Customers and the contractors, service providers, and other third parties our Business Customers may use to support their operations. For example, if a consumer provides us with their contact and purchase information to join a retailer loyalty program, we may disclose that contact and purchase information to the retailer for whom we manage that program.
- To our affiliate organizations., where permitted by applicable agreements and applicable law.
- To our contractors, service providers, sub-processors and other third parties that support our organization or services, subject to applicable contractual restrictions and legal requirements.
- To comply with applicable law, other legal requirements, and industry standards.
- To enforce our policies, terms of use, or rights arising from contracts.
- To investigate or prevent unlawful activities or misuse of our services.
- To protect the legal rights, property, safety, and security of our organizations, employees, customers and others and to prevent fraud and other harm.
- To a buyer or other successor or organization in the event of an actual or potential merger, divestiture, restructuring, reorganization, dissolution, or other sale or transfer of some or all our assets, including as part of bankruptcy, liquidation, or similar proceeding.
- For such purposes which the consumer may authorize at the time they submit the information.
THIRD-PARTY TREATMENT OF CONSUMER INFORMATION
Inmar’s mobile applications and websites may include links to applications, websites, information, and services provided by third parties. Inmar is not responsible for the privacy practices of third-party websites, applications, or services that we do not control. We encourage consumers to review the applicable privacy notices of such third parties before providing personal information to or interacting with those third parties.
WHAT OPTIONS AND CHOICES DO CONSUMERS HAVE REGARDING PERSONAL INFORMATION?
Consumers may have various choices regarding how their personal information is collected, used, and disclosed depending on applicable laws and the nature of the services used.
| Choice / Category | How You Can Exercise Your Choices |
|---|---|
| Choosing Not to Provide Personal Information | You may choose not to provide personal information requested directly by us. However, doing so may limit your ability to use certain features of our services or those of our Business Customers. |
| Cookies, Analytics, and Online Tracking Technologies | Manage or disable cookies, analytics technologies, session replay technologies and similar tracking technologies through your browser/device settings and, where available, through the cookie preference tools on our websites.
|
| Targeted Advertising, “Sale” or “Sharing,” and Cross-Context Behavioral Advertising | Depending on applicable law, you may opt out of:
|
| Marketing Communications | Opt-out of marketing/promotional emails by following the unsubscribe links in those messages. Transactional or non-marketing communications will continue even after opting out. |
| Location Information | Adjust device settings or browser privacy controls to restrict or disable location-sharing. Limiting location data may impact location-based functionality or features. |
| Requests to Access, Correct, Delete, or Limit Processing | Depending on your residence, you may have additional rights. Refer to the Privacy Rights and Choices for Residents of Certain U.S. States section below for instructions on exercising these rights. |
| Consent and Withdrawal of Consent | Where processing relies on consent and applicable law provides a right to withdraw that consent, you may withdraw consent using the methods made available for the relevant processing or by contacting us. Withdrawal does not affect processing that occurred before the withdrawal or other processing permitted by applicable law. |
| Interactions with Our Business Customers | Much of our processing is performed for Business Customers, and we may not have a direct relationship with the individuals whose Personal Information we process. If your request relates to Personal Information that Inmar processes as a service provider or processor for a Business Customer, please contact that Business Customer. If Inmar determines the purposes and means of the relevant processing in its own capacity, you may exercise applicable rights using the methods described in this Privacy Notice. |
RETENTION OF INFORMATION
We retain personal information for as long as reasonably necessary to carry out the processing activities described in this Privacy Notice, comply with applicable legal, regulatory, and contractual obligations, resolve disputes, enforce our agreements, and protect our rights, security and operations.
When determining retention periods, we consider a number of criteria, including: the nature and sensitivity of the personal information; the purposes for which it is processed; the duration of the applicable account, service, transaction, or business relationship; contractual requirements; legal, regulatory, tax, accounting, or other recordkeeping requirements; applicable statutes of limitations; legal process, preservation obligations or lawful requests; and the need to establish, exercise, or defend legal rights or protect the rights, property, security, or safety of Inmar, our Business Customers, or others.
While personal information may be removed from active systems, personal information may be retained in backups, archives or other systems in accordance with our backup, retention, legal hold and other applicable procedures.
INFORMATION SECURITY
We maintain reasonable administrative, technical, and physical safeguards designed to protect personal information that we process against unauthorized access, use, alteration, or disclosure. However, no method of transmission or storage is completely secure, and we cannot guarantee absolute security. If you believe that information about you has been compromised, please let us know by emailing privacy_office@inmar.com.
PRIVACY NOTICE CHANGES
Inmar reserves the right to update this Privacy Notice from time to time. We will make such updates publicly available for review and will indicate the date on which the revised Privacy Notice becomes effective. Where required by applicable law, we will provide additional notice of material changes and obtain consent before using personal information for a materially different purpose when required by applicable law.
INTERNATIONAL USERS
Our services are not targeted at individuals outside of North America. If you are located outside the United States, please be aware that information we collect from you or process on behalf of a Business Customer may be transferred to, processed and stored by us or our service providers outside the country in which you are located, including in the United States, in accordance with this Privacy Notice and applicable laws.
CHILDREN’S DATA
Our services and websites are not directed at children and are not intended for use by individuals under 16 years of age. We do not knowingly collect personal information directly through our websites or consumer-facing services from children under 16. If we learn that we have collected personal information from an individual under 16 in a manner inconsistent with applicable law, we will delete it or take other appropriate action as required by law.
PRIVACY RIGHTS AND CHOICES FOR RESIDENTS OF CERTAIN U.S. STATES
Certain U.S. state privacy laws, including the California Consumer Privacy Act (“CCPA”) as amended by the California Privacy Rights Act (“CPRA”), and other applicable U.S. state consumer privacy laws, as amended from time to time (collectively, “Applicable State Laws”), provide eligible residents with specific rights regarding their personal information. This section describes those rights and how eligible residents may exercise them, as applicable.
Depending on the state in which you reside and the nature of our interactions with you, you may have some or all the following rights under Applicable State Laws:
| Your Options | What you can do |
|---|---|
| Right to Know / Access | The right to request access to the personal information we have collected, used, disclosed, or processed about you. |
| Right to Delete | The right to request deletion of personal information we have collected from you or maintain about you, subject to certain exceptions. |
| Right to Correct | The right to request that we correct inaccurate personal information we maintain about you. |
| Right to Data Portability | The right to request a copy of certain personal information in a portable, readily usable format. |
| Right to Opt Out of Certain Processing Activities | Depending on your state, you may have the right to opt out of:
|
| Right Relating to Sensitive Personal Information | Depending on applicable law, consumers may have rights relating to the processing of sensitive personal information, including the right to limit certain uses or disclosures or to withdraw consent where applicable. California residents may have the right to limit certain uses and disclosures of sensitive personal information. |
| Right to Appeal | If we deny a privacy rights request, you may have the right to appeal our decision. We will provide instructions for submitting an appeal where required by applicable law. |
| Washington My Health My Data Act | Washington’s My Health My Data Act (“MHMD”) provides Washington residents with specific rights regarding “consumer health data,” as defined under the law. Inmar does not collect consumer health data directly from individuals through this website. Certain health-related information processed by Inmar in connection with healthcare services may be processed for Business Customers under applicable agreements and, where applicable, HIPAA. Other processing, if any, is subject to the requirements of applicable consumer health and privacy laws. To the extent MHMD applies, Washington residents may direct requests regarding consumer health data to the applicable Business Customer. |
EXERCISING YOUR PRIVACY RIGHTS
Eligible residents may submit requests to exercise their privacy rights—such as the rights to access, delete, correct, or obtain a portable copy of their personal information—by submitting a verifiable request through one of the following methods:
| By telephone | Call us at 1-844-392-1073 |
| Online | Click here to submit a webform |
You do not need to create an account with us to submit a request. We will use the personal information you provide in connection with your request for purposes of processing, documenting and complying with our obligations relating to the request, including identity verification.
Verification Requirements
To protect personal information, we may verify your identity or authority before processing certain privacy requests, as permitted or required by applicable law. Verification may require information reasonably necessary to confirm your identity or your relationship with us, and the information required may vary depending on the nature and sensitivity of the request.
We do not require identity verification for requests where verification is prohibited by applicable law, although we may request information reasonably necessary to identify the personal information to which the request applies.
If we cannot reasonably verify your identity or authority for a request that requires verification, we may be unable to fulfill the request and will notify you as required by applicable law.
Authorized Agents
In certain states, you may designate an authorized agent to submit a request on your behalf. We may require reasonable proof of the agent’s authorization and, where permitted by applicable law, may ask you to verify your identity or confirm that you authorized the request.
Response Timing and Format
We will respond to privacy rights requests within the time required by applicable law. Where permitted by law, we may extend the response period and will notify you of the extension and the reason.
The scope of information provided in response to a request will be determined by applicable law and the nature of the request. For data portability requests, where required by applicable law, we will provide eligible information in a portable and, where required, readily usable format.
We do not charge a fee to process or respond to verifiable consumer requests unless a request is manifestly unfounded or excessive. If a fee is permitted by law, we will inform you before completing the request.
The frequency with which you may exercise particular privacy rights, and any limitations or fees that may apply, will be determined by applicable law.
Requests Involving Information Processed on Behalf of Our Business Customers
As noted above, when we process personal information on behalf of our Business Customers, we act as a service provider or processor under Applicable State Laws. In those circumstances, we may have no direct relationship with the individuals whose personal information we process.
If we received your information from one of our Business Customers, or process your information on their behalf, please contact that Business Customer directly to exercise your rights. We will assist the Business Customer with applicable consumer-rights requests as required by applicable law and our agreement with that Business Customer.
NON-DISCRIMINATION
Subject to certain exceptions, you have the right to not receive discriminatory treatment for exercising your privacy rights under applicable law.
RIGHTS OF NEVADA RESIDENTS
Nevada residents have the right to request that we do not sell your personal information (as defined in N.R.S. § 603A), even if your personal information is not currently being sold. Nevada residents may submit a verified request directing us not to sell covered information, as defined under Nevada law, using the webform or toll-free telephone number identified above.
CONTACTING US
If you have any questions or comments about this Privacy Notice or would like to exercise any applicable rights under this Privacy Notice, please contact Inmar’s Privacy Office at:
Inmar, Inc.
One West 4th Street, Suite 500
Winston-Salem, North Carolina 27101
Attn: Privacy Office
privacy_office@inmar.com
Please include your name, contact information, and the nature of your request so that we can respond appropriately and promptly to your communication.
This Privacy Notice is effective as of and was last updated on: October 8, 2026