Reach GLP-1 Consumers with Greater Relevance
Inmar Health Media draws on prescription data, 1P retail purchase data, and MomentsAI™ to help brands understand evolving consumer needs and engage audiences in the moments that matter.
1 in 8 U.S. Adults
currently use a GLP-1 for weight loss or chronic conditions.
Source: KFF Health Tracking Poll, March 2026
The Journey
One GLP-1 Consumer.
Different Needs Along the Journey
What consumers need when starting GLP-1 can look very different from what they need months later.
Starting Strong
Help me adjust.
Opportunity:
Drive trial as new routines form.
Living The Lifestyle
Help me build my routine.
Opportunity:
Build repeat and reinforce new habits.
Maintaining Success
Help me protect my progress.
Opportunity:
Build loyalty as needs evolve.
Life After GLP-1
Help me maintain my results.
Opportunity:
Re-engage as behaviors change.
Why
Needs Across Categories Evolve Throughout the GLP-1 Journey
Protein
Meeting Nutritional Needs
Strength + Muscle Preservation
Fiber
Digestive Support
Fullness + Gut Health
Hydration
Manage Hydration Needs
Support Daily Wellness Habits
How
The Consumer Journey Should Shape Your Activation Strategy
Understand the Consumer
Reach the right GLP-1 audiences earlier with HIPAA-compliant prescription data that signals when the journey begins.
Identify the Need
Anticipate what consumers may need next using 1P retail purchase signals, from new fiber and OTC digestive buyers to lapsed alcohol or indulgent food buyers.
Find the Moment
Engage consumers when they’re most receptive with MomentsAI™, from the morning scroll and lunch break to running errands and after dinner.
What
Put GLP-1 Insights to Work
Digital Media
Engage with Greater Relevance
Reach GLP-1 audiences across relevant channels and moments with messaging aligned to evolving needs.
Digital Offers
Encourage Trial and Repeat
Use relevant offers to encourage trial and help your brand earn a place as consumers build new routines.
Opportunities
GLP-1 Needs Shift with the Season
When the basket shrinks, relevance matters more.
Smaller portions and more purposeful choices change what earns a place in shoppers' baskets around key seasons like holidays, spring, and back-to-school.
Get the insights behind changing holiday consumer behaviors.
Ready to Turn GLP-1 Insight into Action?
See how Inmar Health Media can help you build a more relevant GLP-1 audience strategy.