Trends

Dollar Stores Bringing Increased Value to Shoppers -- and Brands

The dollar channel has been growing, and maturing, for years and the future for this channel has never looked brighter.

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Are Celebrity Endorsements Worth the Money?

Inmar Intelligence surveyed 1,500 adults to study how celebrity endorsements and peer recommendations impact consumer purchasing decisions. Our survey found that 34 percent of consumers are more likely to purchase a product endorsed by their peers, whereas only 3 percent are more likely to make a purchase based on celebrity influence.

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Influencer Marketing is Thriving and No One Should Be Surprised

An article appearing recently on AdAge.com calls into question the legitimacy of influencer marketing as an advertising practice, expresses a complete lack of confidence in the tactic’s efficacy and voices, unhesitantly, a general unease regarding the growing role that social media influencers have in marketing and advertising. Ouch!

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A Primer for Brands and Retailers about BERT – Google’s New Intuitive Search

In October, 2019, Google rolled out their most important search functionality update in five years – Bidirectional Encoder Representations From Transformers or, as it’s better known, BERT.

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There’s Still Room For Success In Traditional Grocery Retail

A recent article from CNN Business offered an assessment of retailer performance in the highly competitive retail grocery space that was an excellent start to the conversation. However, it didn’t go as far as it could have in speaking to the opportunity that exists for properly-equipped grocers (of every size) to prosper – even in the face of growing business pressures. 

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A Look at Men's Online Grocery-Shopping Behavior

With more men living alone, leading single-adult households with children or taking on their full share of family responsibilities, males are emerging more and more as the primary purchase decision-makers and shoppers.

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Three Key Promotion Trends to Watch in 2019

Growing consumer demand for convenience, value and personal relevance around their shopping and saving activity in 2018 fueled the continuation of a paradigm shift towards greater deployment of digital promotions by marketers -- and increasing adoption by consumers.

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How Can Grocers Make Personalized Pricing Work?

Success for long-established industry retailers will require they neutralize existing price vulnerabilities.

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What CPGs Need to Know about the Dollar Channel

The future has never looked brighter for the Dollar Channel and that portends an equally bright future for CPG brands looking to grow share and brand.

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