Trends

Know What’s Coming in 2021

BizReport’s 2021 Predictions provide insight into what retailers, CPGs and marketers can look forward to in the new year. See what’s in store for e-commerce, which grew like crazy in 2020 due in part because of COVID-19 restrictions. Will it continue to expand? Discover how authentic content, created by trusted Influencers, might shift how we all approach omnichannel marketing. And find out how social commerce is creating new audiences for personalized messaging.

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A Short Menu for Building Holiday Food and Beverage Success

As the 2020 holiday season swiftly approaches, all indications are that consumers are more-than-eager to deck the halls and serve up celebrations with family and friends that will satisfy their hunger for good times and good food.

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Navigating an Uncertain Back to School Season

Even though 94% of K-12 superintendents aren’t ready to announce when schools will reopen and exactly how they will do it, that isn’t stopping back to school shoppers from planning their purchases. But, the items they are purchasing as well as when they planning to shop will look different this season. 

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Make Back-To-School a Breeze With Inmar’s 2020 Trends Guide

Although it is difficult to predict what the 2020 school year will look like, parents, teachers, and back-to-college shoppers are suiting up for their annual back-to-school shopping splurge. Whether utilizing curbside pickup, making purchases online, or shopping in physical stores, consumers are starting the preparation process now.  

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Dollar Stores Bringing Increased Value to Shoppers -- and Brands

The dollar channel has been growing, and maturing, for years and the future for this channel has never looked brighter.

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Are Celebrity Endorsements Worth the Money?

Inmar Intelligence surveyed 1,500 adults to study how celebrity endorsements and peer recommendations impact consumer purchasing decisions. Our survey found that 34 percent of consumers are more likely to purchase a product endorsed by their peers, whereas only 3 percent are more likely to make a purchase based on celebrity influence.

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Influencer Marketing is Thriving and No One Should Be Surprised

An article appearing recently on AdAge.com calls into question the legitimacy of influencer marketing as an advertising practice, expresses a complete lack of confidence in the tactic’s efficacy and voices, unhesitantly, a general unease regarding the growing role that social media influencers have in marketing and advertising. Ouch!

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A Primer for Brands and Retailers about BERT – Google’s New Intuitive Search

In October, 2019, Google rolled out their most important search functionality update in five years – Bidirectional Encoder Representations From Transformers or, as it’s better known, BERT.

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There’s Still Room For Success In Traditional Grocery Retail

A recent article from CNN Business offered an assessment of retailer performance in the highly competitive retail grocery space that was an excellent start to the conversation. However, it didn’t go as far as it could have in speaking to the opportunity that exists for properly-equipped grocers (of every size) to prosper – even in the face of growing business pressures. 

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