Trends

A Primer for Brands and Retailers about BERT – Google’s New Intuitive Search

In October, 2019, Google rolled out their most important search functionality update in five years – Bidirectional Encoder Representations From Transformers or, as it’s better known, BERT.

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There’s Still Room For Success In Traditional Grocery Retail

A recent article from CNN Business offered an assessment of retailer performance in the highly competitive retail grocery space that was an excellent start to the conversation. However, it didn’t go as far as it could have in speaking to the opportunity that exists for properly-equipped grocers (of every size) to prosper – even in the face of growing business pressures. 

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A Look at Men's Online Grocery-Shopping Behavior

With more men living alone, leading single-adult households with children or taking on their full share of family responsibilities, males are emerging more and more as the primary purchase decision-makers and shoppers.

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Three Key Promotion Trends to Watch in 2019

Growing consumer demand for convenience, value and personal relevance around their shopping and saving activity in 2018 fueled the continuation of a paradigm shift towards greater deployment of digital promotions by marketers -- and increasing adoption by consumers.

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How Can Grocers Make Personalized Pricing Work?

Success for long-established industry retailers will require they neutralize existing price vulnerabilities.

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What CPGs Need to Know about the Dollar Channel

The future has never looked brighter for the Dollar Channel and that portends an equally bright future for CPG brands looking to grow share and brand.

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Thriving in the New World of Grocery: Five Keys for Brands

The issues impacting large CPGs across the grocery ecosystem are many — and they're growing. The emergence of challenger brands, increasing brand agnosticism among shoppers, consumer trust issues, and messaging challenges are all combining to make it ever more difficult for manufacturers to build brand and share.

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How to Spike the Holiday Marketing Plan with Data

During this time of year when everyone is competing for shoppers' attention and share of voice, it will be those marketers employing data analytics to develop relevant messaging and content who will finish the season with a stocking stuffed with incremental sales.

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Best Practices for Spotting Instagram Follower Fraud

Ad spend for influencer marketing and in particular, Instagram, is rapidly increasing but what's the potential that some of those dollars could be wasted — spent on "influencers" who don't really command the engagement they claim? It's an uncomfortable question but one that savvy, budget-conscious marketers must ask.

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