Influencer Marketing

Engagement is the Key to Being a True Influencer

2019 was a year of authentic storytelling and engagement for influencers. The movement from follower count to really connecting with followers and making a difference in their lives showed in the content that was produced for the Social Fabric Community. Engagement and communicating with followers on social media channels builds that trust and ability to influence an audience, as well as the consistent creation of content that is authentic, visually appealing and highly creative. As many campaigns exemplified this, there are a few that stood out. 

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The Dos and Don’ts of Influencer Marketing in the Time of Coronavirus

While the world continues to isolate day after day, the collective craving for personal interaction – for “humanity” – is only increasing. The result is an opportunity for brands and retailers to help satisfy this longing and, in doing so, not only improve people’s lives, but also foster relationships that will remain in place long after the current crisis has passed. And one of the best ways to leverage this opportunity, to the benefit of all involved, is through thoughtful and on-point influencer marketing.

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FitScore™: The New Standard For Influencer Selection

Inmar Intelligence announced the launch of our new AI-based influencer selection technology, FitScore™. Using advanced classification algorithms combined with Natural Language Processing, this selection model will take into account performance on previous campaigns and on posts specifically related to that campaign topic, as well as audience insights for the given influencer.  

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Are Celebrity Endorsements Worth the Money?

Inmar Intelligence surveyed 1,500 adults to study how celebrity endorsements and peer recommendations impact consumer purchasing decisions. Our survey found that 34 percent of consumers are more likely to purchase a product endorsed by their peers, whereas only 3 percent are more likely to make a purchase based on celebrity influence.

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Social Commerce Doesn't Have to be Complicated

The key to creating a winning social commerce strategy is to not overcomplicate it - find out how other marketers are embracing Social Commerce.

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Influencer Marketing is Thriving and No One Should Be Surprised

An article appearing recently on AdAge.com calls into question the legitimacy of influencer marketing as an advertising practice, expresses a complete lack of confidence in the tactic’s efficacy and voices, unhesitantly, a general unease regarding the growing role that social media influencers have in marketing and advertising. Ouch!

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Virtual Influencers As The Key To Brand Safety? Not.

The growing popularity of virtual influencers (who don’t really exist!) would seem to be diametrically opposed to what consumers say they are looking for most from those they follow online. That is, authenticity.

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Can a Lack of Authenticity Kill Influencer Marketing?

The best influencer content is a story that inspires, connects and engages the audience in a genuine way. However, in order to develop that connection with their audiences and move readers to action, influencers must be authentic.

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Men Are Boosting the Beauty Industry

By 2022, the men’s personal care market will grow by $166 billion, which means marketers should already be thinking about the unique ways in which men want to engage and be engaged by brands in this category. 

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