Influencer Marketing

Is Your Influencer Strategy Delivering Results?

A recent study found that, since the pandemic began, nearly 60% of consumers have noticed more sponsored content from influencers. But quantifying the benefits of influencer marketing remains elusive for many brands — how do they know who the right influencers are, and more importantly, how can they tie their spend to sales and show a return on investment?

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Know What’s Coming in 2021

BizReport’s 2021 Predictions provide insight into what retailers, CPGs and marketers can look forward to in the new year. See what’s in store for e-commerce, which grew like crazy in 2020 due in part because of COVID-19 restrictions. Will it continue to expand? Discover how authentic content, created by trusted Influencers, might shift how we all approach omnichannel marketing. And find out how social commerce is creating new audiences for personalized messaging.

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Aesthetic vs. Authenticity: The Showdown between Reels and TikTok

TikTok just avoided another potential shutdown and Instagram redesigned their home screen for the first time in years to feature Reels. It appears that the showdown between these two platforms is heating up. Or is it? While it might feel the choice is either/or, there is definitely room for everyone at the table. 

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Holiday 2020: A Time for Less Risk and Lasting Change

The whimsical Winter Holidays, alongside their occasional polar vortexes and inevitable family drama, bring joyous, peaceful vibes to households and their inhabitants year after year. In 2020, especially, many hope the Holiday season will also bring with it an opportunity to relax, unwind and recover from a less-than-joyous-or-peaceful trip around the sun, and worry very little about the decisions they’ve made at work.

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Thanksgiving by the Basketful

Every year Americans spend an average of $186.05 on their stock up Thanksgiving trip to the supermarket, but what items make up their basket? The data we've collected through Inmar Intelligence ShopperSync, market research and social listening provides an answer to this question. 

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The Fundamentals of Influencer Marketing are Changing. Again.

Influencer Marketing is a top-funnel tactic proven to be effective in creating brand awareness and product intrigue -- consistently motivating consumers early in the shopper journey. However, achieving the incremental sales impact and positive ROI that Influencer Marketing can deliver requires that marketers first master the fundamentals. 

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Understanding Holiday Shoppers - 3 Buyer Personas You Need to Know

From practicing their “Fa-la-la’s” to perfecting their figgy pudding, consumers are actively planning their holiday celebrations. But, many marketers are still trying to figure out how to most effectively reach seasonal shoppers this year. 

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A Short Menu for Building Holiday Food and Beverage Success

As the 2020 holiday season swiftly approaches, all indications are that consumers are more-than-eager to deck the halls and serve up celebrations with family and friends that will satisfy their hunger for good times and good food.

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Make the Season Merry and Bright with Our 2020 Holiday Trends Guide

This year has been full of surprises, and the holiday season is not exempt from the unprecedented changes that 2020 has brought about. Some consumers plan to stick to tradition, while others are celebrating the holidays differently this year.  The best way to prepare for a season of uncertainty is to start early. Understanding how shopper behaviors are changing and addressing those changes in your marketing strategy is paramount to a successful holiday season. 

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