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Influencer Marketing

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  • 5 Ways to Measure Your Influencer Marketing Campaigns
  • Influencer Marketing
  • 5 Ways to Measure Your Influencer Marketing Campaigns

    Measuring the success of an influencer campaign and proving a positive ROI has long been a struggle for marketers. The main reason influencer measurement has remained elusive is because marketers are often lacking the right data for effective measurement, and they aren’t aligning their campaign goals to a specific measurement strategy.
    • Read more about 5 Ways to Measure Your Influencer Marketing Campaigns
  • Trends and Tips For Entertaining in a Post Pandemic World
  • Influencer Marketing
  • Trends and Tips For Entertaining in a Post Pandemic World

    With social restrictions lifting, the volume of vaccinations on the rise, and temperatures rising, people are more eager than ever to safely re-emerge from their COVID-19 quarantine. In every family or friend group there is the go-to guy or gal lovingly referred to as “the entertainer,” dreaming up the next celebration or micro-occasion to bring everyone together. I hope you’ve checked on your friend, the entertainer, during this long, socially distant year because they are more than likely overdue to plan a spring soiree or summer social. 
    • Read more about Trends and Tips For Entertaining in a Post Pandemic World
  • SOCIAL COMMERCE'S IMPACT ON THE MODERN SHOPPER JOURNEY
  • E-commerce
  • Social Commerce's Impact on the Modern Shopper Journey

    Social commerce, in the simplest terms, is the process of selling products directly through social media. However, it’s so much more than just completing a transaction on a social platform. The growth of social commerce signifies a much larger shift in consumer behavior — one that has been happening over the last five years but accelerated rapidly due to COVID-19. 
    • Read more about Social Commerce's Impact on the Modern Shopper Journey
  • 5 WAYS TO USE SMS IN YOUR SOCIAL COMMERCE STRATEGY
  • E-commerce
  • 5 Ways to use SMS in your Social Commerce Strategy

    After the e-commerce explosion in 2020, consumers are ready to communicate with brands through new channels like SMS. As the percentage of consumers who shopped “heavily or exclusively” online grew 133% between September 2019 and September 2020, so did the need for consumers to quickly communicate with brands and retailers virtually. Companies that start employing an SMS marketing strategy today will be well-positioned to win customer loyalty for years to come.
    • Read more about 5 Ways to use SMS in your Social Commerce Strategy
  • How Social, Conversational, and Omnichannel Excellence Will Define Social Commerce in 2021
  • Influencer Marketing
  • How Social, Conversational, and Omnichannel Excellence Will Define Social Commerce in 2021

    In a recent report, Leah Logan, our VP Media Production and Community, sat down with Retail Touchpoints to discuss the ways the pandemic has and will continue to impact the growth of social commerce as a major revenue driver for marketers. The pandemic pushed social and e-commerce adoption rates years ahead of schedule, both in terms of consumer expectations and retailer capabilities.
    • Read more about How Social, Conversational, and Omnichannel Excellence Will Define Social Commerce in 2021
  • Not Using Influencer Marketing Within Your Retail Media Network? You Should Be.
  • Influencer Marketing
  • Not Using Influencer Marketing Within Your Retail Media Network? You Should Be.

    As retail media networks continue to gain traction and territory, spending on e-commerce sites and apps is expected to grow beyond the $22 billion mark in the U.S. in 2021. At the same time, influencer marketing is expected to be a $15 billion business globally by 2022. What do these two seemingly disparate things have in common?
    • Read more about Not Using Influencer Marketing Within Your Retail Media Network? You Should Be.
  • Spring Has Sprung: 4 Shopper Personas You Need to Know
  • Influencer Marketing
  • Spring Has Sprung: 4 Shopper Personas You Need to Know

    This past year has been marked by unprecedented change — a phrase that’s undoubtedly the mantra of 2020. The COVID-19 pandemic altered consumer shopping habits, reworked how brands and retailers approach marketing, and pushed e-commerce adoption rates years ahead of schedule.  Because all this change happened so rapidly, marketers are still trying to understand the best ways to reach their changing and evolving customers with relevant content, messaging and promotions. 
    • Read more about Spring Has Sprung: 4 Shopper Personas You Need to Know
  • Consumers and brands are getting chatty. Big time.
  • E-commerce
  • Consumers and brands are getting chatty. Big time.

    In November 2019, we surveyed 1,500 consumers and found that less than 10% -- only 9.1% -- had ever interacted with a brand via a website pop-up/chatbox, SMS, social media messaging or other direct-to-consumer communications channel. But, that’s all changed. Just over a year later our latest survey finds that 40% of consumers have now chatted online with a brand. That’s a 4.4x increase in consumer conversations with brands. 
    • Read more about Consumers and brands are getting chatty. Big time.
  • Three keys to perfecting cross-channel personalization
  • Influencer Marketing
  • Three Keys to Perfecting Cross-Channel Personalization

    The traditional, linear path to purchase has fallen, firmly, by the wayside. Data shows that shoppers are going wherever they need to find the products they want. Yet too many marketers still rely on legacy engagement strategies to try and drive sales.
    • Read more about Three Keys to Perfecting Cross-Channel Personalization

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