Influencer Marketing

Why Loyalty-First Creator Communities Are The Next Big Thing

Social media has largely become a series of scrolling feeds, an endless stream of user thoughts on platforms differentiated only by logo and color. We’re all used to the standard practice: open the app, check out what’s at the top, and then drag a finger upwards along the screen to unearth a new collection of content. 

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Why It’s Time For Brands And Retailers To Embrace Social Commerce

Over the past year, many marketers have realized that both social commerce and e-commerce are integral to reaching the modern shopper and driving revenue. While 38% of marketers have coordinated social media advertising with their overall e-commerce strategy, there is a lot more to social commerce than just social ad referrals. 

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The Not-So-Scary 2021 Halloween Insights Guide

Halloween shopping season is just around the corner, but do you know how to reach Halloween shoppers? This year is going to be spookier than ever, with consumers planning to spend up to $92 each on decor, costumes, festive treats and beverages. 

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Attention Is Now The #1 Global Commodity — And Influencers Can Help You Cash In

The internet, as entertainer Bo Burnham explains in his new Netflix special, presents viewers with “everything, all of the time.” The modern consumer is bombarded with content of all types at every turn — a relationship that results in users being exposed to up to 10,000 advertisements every single day.

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BACK-TO-SCHOOL TRENDS FOR A (HOPEFULLY) BACK-TO-NORMAL YEAR.

Even though they’re still unsure exactly what the new school year will be like, in just a few short weeks students, teachers and parents will begin preparing for what they hope will resemble a more typical back-to-school (BTS) season. 75% of BTS purchases happen in July and August, so it’s important to get on shopper’s lists early. Consumers will be looking for brands that seamlessly fit into their daily routines, and make their lives easier. 

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More than Middle-Parts and Straight-Leg Jeans: How Influencers Reach Gen Z Consumers

Meet Gen Z, the age group you’ve definitely heard of but might struggle to reach in your marketing campaigns. Those born between 1997 and 2012/15 represent Gen Z, the newest generation NOT to be confused with millennials. According to Kasasa, this age group accounts for nearly 68 million in the U.S.

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Chat’s Where It’s At. Drive Sales and Increase Consumer Comfort with Conversational Commerce.

Each month, over 10 billion messages connect customers and businesses on Facebook Messenger alone.

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3 Ways to Reach Busy Parents During Back-to-School

After a tumultuous year, parents are hoping for a bit more certainty during the upcoming back-to-school season, and they are looking to their favorite brands and retailers to make this school year a bit less stressful. Parents are looking for simple meal solutions, savings on back-to-school staples, and are seeking inspiration on social media. 

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How Influencer Marketing Makes an Impact for Healthcare and Pharmaceutical Brands

In an increasingly digital world, consumers are turning to social media for inspiration on topics ranging from workouts to shopping to hosting — and even healthcare advice. In fact, 90% of 18-to-24-year-olds surveyed said they would trust medical information shared by others on their social media networks. Given this increasing comfort with digesting healthcare advice from social platforms, healthcare and pharmaceutical brands have an advantageous path ahead of them — by incorporating influencer-created content into their marketing strategy. 

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