Influencer Marketing

BACK-TO-SCHOOL TRENDS FOR A (HOPEFULLY) BACK-TO-NORMAL YEAR.

Even though they’re still unsure exactly what the new school year will be like, in just a few short weeks students, teachers and parents will begin preparing for what they hope will resemble a more typical back-to-school (BTS) season. 75% of BTS purchases happen in July and August, so it’s important to get on shopper’s lists early. Consumers will be looking for brands that seamlessly fit into their daily routines, and make their lives easier. 

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More than Middle-Parts and Straight-Leg Jeans: How Influencers Reach Gen Z Consumers

Meet Gen Z, the age group you’ve definitely heard of but might struggle to reach in your marketing campaigns. Those born between 1997 and 2012/15 represent Gen Z, the newest generation NOT to be confused with millennials. According to Kasasa, this age group accounts for nearly 68 million in the U.S.

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Chat’s Where It’s At. Drive Sales and Increase Consumer Comfort with Messaging

Each month, over 10 billion messages connect customers and businesses on Facebook Messenger alone.

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3 Ways to Reach Busy Parents During Back-to-School

After a tumultuous year, parents are hoping for a bit more certainty during the upcoming back-to-school season, and they are looking to their favorite brands and retailers to make this school year a bit less stressful. Parents are looking for simple meal solutions, savings on back-to-school staples, and are seeking inspiration on social media. 

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How Influencer Marketing Makes an Impact for Healthcare and Pharmaceutical Brands

In an increasingly digital world, consumers are turning to social media for inspiration on topics ranging from workouts to shopping to hosting — and even healthcare advice. In fact, 90% of 18-to-24-year-olds surveyed said they would trust medical information shared by others on their social media networks. Given this increasing comfort with digesting healthcare advice from social platforms, healthcare and pharmaceutical brands have an advantageous path ahead of them — by incorporating influencer-created content into their marketing strategy. 

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Inmar’s 2021 Trends Guide — Your Back-To-School Cheat Sheet!

Back-To-School season offers some of the largest opportunities to capitalize on consumer attention in any given year. In 2021, changes to school attendance, shopping norms, and general consumer behavior challenge the way businesses approach this momentous shopping occasion.  By implementing data-supported strategies and taking advantage of the latest industry trends, we’re able to eliminate roadblocks along the consumer path to purchase. Inmar’s Back-To-School Trends Guide provides insights to attract shoppers you might consider out of reach. 

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31 Influencer Marketing Stats To Drive Your 2021 Strategy

Every day, a larger sum of marketing dollars is spent on the influencer channel. In fact, a modest percentage of businesses already plan to spend half of their entire marketing budget on influencer marketing.

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21 Social Commerce Stats That Will Kick Your 2021 Marketing Strategy Into High Gear

Over the last year, the customer shopping journey evolved to include a larger reliance on social commerce — the practice of building online relationships and selling directly through social media — as a channel for finding new products and inspiration. Social platforms like Instagram, TikTok, and Pinterest have heavily invested in technology enhancements to engage users and capture sales within consumers’ natural virtual habitats. 

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From Keto to Vegan: How Influencers Reach Consumers with Special Diets

It is no shock that the COVID-19 pandemic impacted consumer behavior on several dimensions, ranging from how we socialize to what we eat. According to the International Food Information Council (IFIC)’s 2020 Food and Health Survey, more than 8 in 10 Americans say they experienced change to their habits surrounding eating or food preparation. While some Americans turned towards comfort food to cope, others reactivated their health goals given more time at home to cook.

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