Influencer Marketing

A Short Menu for Building Holiday Food and Beverage Success

As the 2020 holiday season swiftly approaches, all indications are that consumers are more-than-eager to deck the halls and serve up celebrations with family and friends that will satisfy their hunger for good times and good food.

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Make the Season Merry and Bright with Our 2020 Holiday Trends Guide

This year has been full of surprises, and the holiday season is not exempt from the unprecedented changes that 2020 has brought about. Some consumers plan to stick to tradition, while others are celebrating the holidays differently this year.  The best way to prepare for a season of uncertainty is to start early. Understanding how shopper behaviors are changing and addressing those changes in your marketing strategy is paramount to a successful holiday season. 

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Three Ways to Better Connect with Consumers Through Messaging

Let’s face it - customers expect personalization when they communicate with brands and retailers. In fact, 72% of consumers say they only engage with personalized messaging. Messaging channels like SMS, Facebook Messenger, and Twitter offer brands and retailers the perfect means to communicate and foster brand loyalty with their shoppers. 

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5 Ways You Can Make an Impact with Shoppers this Holiday Season

After a rough start to 2020, consumers are itching for the comfort of the holidays. Seasonal searches--ranging from gift ideas, hosting inspiration, to apparel--have commenced as Deal Finders, Early Birds, Self Gifters, Hosts, and Last Minute Shoppers plan to make this holiday merrier than ever. With every brand and retailer vying for attention, it will be important for marketers to not only understand what their target audience is searching for but also the best ways to reach them. 

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The Four Keys to Solving the Influencer Marketing KPI Conundrum

The Shopper Journey is no longer linear. Measurement within Influencer Marketing can be difficult for this reason.  67% of consumers use multiple channels to complete a single transaction. Today’s connected shopper may go one place for a product review, another for a promotion and yet another to complete their purchase.

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COVID-19 Hasn't Slowed Down Influencer Marketing

Previous Forrester research predicted a 10% - 20% decrease in influencer spending in 2020 as a direct result of the COVID-19 pandemic. This was backed up by industry news about ‘The Death of Influencer Marketing’.

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Class is now in session - Get to Know Your Back to School Shoppers

It’s impossible to predict with absolute certainty what the 2020 school year will look like, but it will definitely look different. Consumers will be looking forward to returning to some sense of normalcy, but maintaining healthy habits will still be in the forefront of their minds. 

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All The Cool Kids Are Doing It - 3 Reasons Your Brand Should be on TikTok

TikTok, the latest social media darling on the scene has taken the world by storm.

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prescriptiveIQ™ in Action

We were the first influencer marketing company to utilize first-party purchase data and the only influencer company providing this comprehensive blend of insights to actually prescribe content strategy for our clients. Our prescriptiveIQ™ platform informs all campaign decisions from inception to execution.

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