Influencer Marketing

Virtual Influencers As The Key To Brand Safety? Not.

The growing popularity of virtual influencers (who don’t really exist!) would seem to be diametrically opposed to what consumers say they are looking for most from those they follow online. That is, authenticity.

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Can a Lack of Authenticity Kill Influencer Marketing?

The best influencer content is a story that inspires, connects and engages the audience in a genuine way. However, in order to develop that connection with their audiences and move readers to action, influencers must be authentic.

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Men Are Boosting the Beauty Industry

By 2022, the men’s personal care market will grow by $166 billion, which means marketers should already be thinking about the unique ways in which men want to engage and be engaged by brands in this category. 

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Why Instagram Hiding Likes Doesn’t Mean You Can’t Measure Success

With Instagram rolling out hiding likes in the United States, brand marketers are getting anxious about employing social influencer marketing to maximum benefit – and being able to accurately quantify the success of their online engagement efforts through this platform.

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We're Setting A New Standard In Influencer Marketing

Introducing Influencer Cost-Per-View - the Influencer Marketing industry's first and only pricing model that allows you to purchase views of content across top channels - Instagram, Blogs, and YouTube.  

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Instagram Testing New Product Launch Reminders

Imagine knowing when Oreo launches a new, limited-edition flavor or receiving an alert before your favorite sneaker brand drops a coveted release! Sweet-tooth foodies, sneakerheads, and other perpetual hunters of the new and scarce should embrace the addition.

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Performance Over Potential: Turning Influencer Marketing Upside Down

Whether they are micro-influencers or celebrities, people trust them for recommendations on products and services. Finding the perfect fit for your brand can improve your ROI.

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How The Adult Beverage Category Can Meet Changing Consumer Habits Head On

With over 2 billion active Facebook users and over 600 million active Instagram users, there's no denying that practically everyone, even your Grandma, is in some way socially engaged.

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How to Spike the Holiday Marketing Plan with Data

During this time of year when everyone is competing for shoppers' attention and share of voice, it will be those marketers employing data analytics to develop relevant messaging and content who will finish the season with a stocking stuffed with incremental sales.

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