Influencer Marketing

Class is now in session - Get to Know Your Back to School Shoppers

It’s impossible to predict with absolute certainty what the 2020 school year will look like, but it will definitely look different. Consumers will be looking forward to returning to some sense of normalcy, but maintaining healthy habits will still be in the forefront of their minds. 

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All The Cool Kids Are Doing It - 3 Reasons Your Brand Should be on TikTok

TikTok, the latest social media darling on the scene has taken the world by storm.

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prescriptiveIQ™ in Action

We were the first influencer marketing company to utilize first-party purchase data and the only influencer company providing this comprehensive blend of insights to actually prescribe content strategy for our clients. Our prescriptiveIQ™ platform informs all campaign decisions from inception to execution.

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FitScore™: The New Standard For Influencer Selection

Inmar Intelligence announced the launch of our new AI-based influencer selection technology, FitScore™. Using advanced classification algorithms combined with Natural Language Processing, this selection model will take into account performance on previous campaigns and on posts specifically related to that campaign topic, as well as audience insights for the given influencer.

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Can Conversational Commerce Save Retail?

Around 85% of consumer interactions happen inside of a retail location, so why do most conversational commerce companies only focus on the 15% of transactions that happen online? Conversational commerce did start as a major driver for online sales, but brands don’t need to limit this technology to just e-commerce transactions.

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Are You Measuring Influencer Marketing Wrong?

Influencer marketing has become a key strategy in a marketer's digital media plans. As spending continues to grow, so does the responsibility to measure and attribute to marketing KPIs. With every layer of a media plan under scrutiny, marketers are challenged with proving ROI with each element, including influencers. Proof at the campaign level isn't enough.

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Social Commerce: Why is it Important for E-Commerce Growth?

Social commerce is like a crossover between e-commerce and social media. And we have to admit this combination holds a lot of promise.  So far, businesses have used social media to attract their target audiences and build relationships.  Typically, here’s how it works: Potential customers check out a business on social media. If they are interested in the products, they may get redirected to the e-commerce platform. 

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Influencer Content Keeps Consumers Optimistic

While spending on influencer activations is clearly down as a whole, certain categories, brands and influencers are seizing this opportunity to gain relevance through thoughtful, helpful and genuine messaging -- the more "real," the better, especially for video content with lower production quality that feels more authentic in these times. 

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How “Smart Brands” are Maximizing The Impact of Influencer Marketing During the Pandemic

While spending on influencer activations is down, online viewership and engagement are up. Way up. As an example, an April 8 article in Business Insider quotes one influencer marketing agency as having seen a 76% boost in the number of "likes" for sponsored posts on Instagram in the two weeks prior. 

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