Data

Cord-Cutters Are Fleeing to CTV. Here’s How To Meet Them There.

The relationship between human and television reached a point of no return during COVID-19 lockdowns. Time spent with CTV devices was up 81 percent year over year, amounting to around 4 billion hours of CTV use per week.

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How To Get The Most Out Of Your Valuable First-Party Data

According to eMarketer, four in 10 marketers say they are only tapping into 40% or less of their company’s first-party data potential. To address this “opportunity cost,” many marketers at retailers and brands have invested in data management strategies, such as onboarding software that helps aggregate all 1st party data, unify user & customer IDs, and organize that data into segments.

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Welcome to the Biggest Shift in Retail History

Get ready to shift your digital mindset. The information and answers you need to get started are right at your fingertips.

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In-housing Your Retail Media Network: Should You Do It?

“In-housing” is one of the more common discussions we have with our retail partners when we advise them on their Retail Media Network strategy. There is a clear upside to this approach. However, it's not a zero sum game. To create an optimal approach, retailers need to balance their network’s near term and long term revenue opportunities and consider all the costs associated with in-housing. 

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What’s “In” this Winter Season? Contactless Checkout and Touchless Payments

This holiday season will look different for many people across the country. New menus, new traditions and new ways of celebrating with friends and family from afar. Another key difference this year? Shoppers’ increasing use of, and growing preference for, contactless checkout and touchless payments.  The Inmar Intelligence Contactless Payments Survey looked into this rapidly emerging trend to better understand how consumers’ burgeoning payment preferences could impact the industry and unearth insights into how retailers should respond. 

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Video: In-Housing Your Retail Media Network. Should You Do It?

“In-housing” is one of the most common discussions we have with our retail partners when we advise them on their Retail Media Network strategy.  

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Why Messaging Should Be Part of Your Marketing Plan

There are more ways to reach consumers than ever before, including in-store media, social ads, email, influencer campaigns, programmatic media, and messaging. But, it’s the last one listed here that is more important to your marketing plan than you may think. 

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The “Other Half” of a Successful Retail Media Network

Adding programmatic capabilities to their Retail Media Networks, aka- “offsite media,” retailers can provide advertisers with increased scale without overcrowding their website with ads. It also enables the retailer to monetize their most highly valued marketing assets: their data. 

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Core Components of a Retail Media Network

Put simply, a Retail Media Network is an advertising business controlled by a retailer or grocer and designed to generate additional revenue for that organization. However, the difference in value between a standard Retail Media Network and an expanded one could be significant, both financially and organizationally.

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