Data

Welcome to the Biggest Shift in Retail History

Get ready to shift your digital mindset. The information and answers you need to get started are right at your fingertips.

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Byline: In-housing Your Retail Media Network: Should You Do It?

“In-housing” is one of the more common discussions we have with our retail partners when we advise them on their Retail Media Network strategy. There is a clear upside to this approach. However, it's not a zero sum game. To create an optimal approach, retailers need to balance their network’s near term and long term revenue opportunities and consider all the costs associated with in-housing. 

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What’s “In” this Winter Season? Contactless Checkout and Touchless Payments

This holiday season will look different for many people across the country. New menus, new traditions and new ways of celebrating with friends and family from afar. Another key difference this year? Shoppers’ increasing use of, and growing preference for, contactless checkout and touchless payments.  The Inmar Intelligence Contactless Payments Survey looked into this rapidly emerging trend to better understand how consumers’ burgeoning payment preferences could impact the industry and unearth insights into how retailers should respond. 

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Video: In-Housing Your Retail Media Network. Should You Do It?

“In-housing” is one of the most common discussions we have with our retail partners when we advise them on their Retail Media Network strategy.  

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Why Messaging Should Be Part of Your Marketing Plan

There are more ways to reach consumers than ever before, including in-store media, social ads, email, influencer campaigns, programmatic media, and messaging. But, it’s the last one listed here that is more important to your marketing plan than you may think. 

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The “Other Half” of a Successful Retail Media Network

Adding programmatic capabilities to their Retail Media Networks, aka- “offsite media,” retailers can provide advertisers with increased scale without overcrowding their website with ads. It also enables the retailer to monetize their most highly valued marketing assets: their data. 

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Core Components of a Retail Media Network

Put simply, a Retail Media Network is an advertising business controlled by a retailer or grocer and designed to generate additional revenue for that organization. However, the difference in value between a standard Retail Media Network and an expanded one could be significant, both financially and organizationally.

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On the Road to a "New Normal"

Now into the third month of "quarantine," we analyzed the online shopping behavior from our CoEx Platform and compared the trends seen in March to those in April to help advertisers better understand how consumers are continuing to adapt to their current situation.

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High-Spending Households are Responsible for Moving the Share Needle During COVID-19

Share is shifting for CPG brands across multiple categories being influenced by any number of factors including changing purchase behaviors among key buyer segments. Our latest infographic shows which of these segments are having the greatest impact.

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