Data

BAKE UP YOUR HOLIDAY STRATEGY WITH THESE INSIGHTS

Baking and the holiday season go hand-in-hand. In fact, a massive number of shoppers, 93%, claim baking is an integral part of the holiday experience. And almost half will be cooking meals at home every day during the fall and winter months.

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In-Store Ads and Incentives Are More Impactful Than You Thought! [Infographic]

So it looks like four percent of your shoppers are completely immune to any discounts, points, or credits you throw at them. Bummer. Now, what to do with the other ninety-six percent? We surveyed 1,000 shoppers, and found that a large number are “sometimes” or “occasionally” influenced by those incentives. Almost a quarter of consumers report always being influenced. That’s a big deal.

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Drink Up These Adult Beverage Shopper Personas!

Though the adult beverage category comes with its own unique challenges and opportunities, purchasers of alcohol products have long been accessible in many of the most familiar ways. However, in this age of personalization and tailored messaging, blanket advertising and the broad “spray-and-pray” marketing of yesterday can alienate more than engage. The gap between effective communication and generalized garble has grown to the point where nothing short of a magic, mind-reading potion will do the trick. That’s where Inmar’s proprietary ShopperSync™ CDP comes in.

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Think Shoppers Stick to Their Lists? Think Again. [Infographic]

Do you REALLY know what a shopping list means to the average consumer? You might be surprised to learn that the slip of paper, or digital list, that’s carried into the store by almost 90% of shoppers is more of a catalog of suggestions than a strict set of instructions. 

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Holiday Bummer? The Delta Variant’s Possible Holiday Impact

Just as consumers started to re-enter society, and stores, we got hit with COVID variants. There was already a measure of uncertainty among shoppers about what their holiday plans might look like, but as Delta variant cases rise around the country, COVID will still be impacting many holiday plans this year. 

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Mix it Up! Differentiation Dominates for the “Sober-Curious”

Believe it or not, despite the intensity and stress of the last few years, consumption of alcoholic beverages has been falling. For several reasons — from health and weight loss to general frugality — drinking-age adults have been shying away from hard drinks.

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3 challenges of a traditional Retail Media Network that the next evolution can solve

As COVID-19 prompted a surge in e-commerce, grocers pivoted to shore up the digital tools at their disposal. Many found success by launching Retail Media Networks (RMNs) — or devoting additional resources to existing ones — in order to capture brand dollars and consumer attention. However, there are three common challenges retailers face as they aim to deliver a competitive ROI and better experience to brands and advertisers with existing RMNs:

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21 Stats You Should Know When Developing Your Omnichannel Strategy

As we start to look ahead to a new year (where did the time go?!), the presence and importance of omnichannel marketing are becoming all the more apparent. Integrated, cooperative shopping systems and investment into continuous modernization of those structures help brands and retailers connect better with their customers and — more importantly — capture a larger share of shopper dollars. 

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Retail Marketing Platforms Will Be the Next Big Thing

While Retail Media Networks (RMNs) have become indispensable tools for supporting promotions, acquiring new customers, building loyalty with existing shoppers, and driving new revenue streams — now it’s time for them to evolve further and become more powerful.

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