SCHOOL SHOPPING SHIFTS — CONSUMERS CHANGE THE CURRICULUM

Learn the biggest shopping and spending trends, then build a strategy that rules the playground in 2022.  Consumers are already thinking about how to fill backpacks for the school year, despite prime back-to-school buying season still being a few months away. Compared to 2021, this year’s shopping syllabus focuses less on health — fewer than 15% of consumers expect classes to be held 100% virtually this year. Instead, shoppers are concerned about higher — and increasing — prices for the products they need. 

• Read more about SCHOOL SHOPPING SHIFTS — CONSUMERS CHANGE THE CURRICULUM

Improve Recovery Rates With These 3 Deductions Metrics

Deductions management is a critical function of CPGs. Cash recovery, retailer relationships, even insights into opportunities for process improvement, depend on this work by AR teams. Unfortunately, deductions management can also be time-consuming and overwhelming — making it difficult to get ahead. But optimizing processes and leveraging deductions information for growth isn’t rocket science — it can be done by measuring these three metrics:

• Read more about Improve Recovery Rates With These 3 Deductions Metrics

SPRING CELEBRATIONS ALSO MEAN SPRING SHOPPING

This year’s post-hibernation shoppers are itching to return to physical stores, and will naturally gravitate toward the deals and experiences that make shopping feel familiar.  A side effect of the pandemic-driven technological and experiential developments in shopping is that shoppers now maintain far better control over how, when, where, and why they shop. The result? New tactics and technologies are necessary to build relationships across platforms. 

• Read more about SPRING CELEBRATIONS ALSO MEAN SPRING SHOPPING

HOW YOU CAN WIN WITH PHYGITAL

For consumers, shopping in 2022 is better, faster, and stronger — thanks in part to a blending of the physical and digital experience. However, for brands and retailers this transition to phygital means a more complicated role in building meaningful, monetizable relationships with their shoppers.  Changes to the decades-old commerce formula have littered the path-to-purchase with new experiences, new touchpoints, and new interactions between retailers, brands, and consumers. The pandemic only served to accelerate these changes.

• Read more about HOW YOU CAN WIN WITH PHYGITAL

EVERYTHING YOU NEED TO KNOW ABOUT PHYGITAL!

Ah, the Metaverse — the divisive concept of a virtual utopia existing on top of our tangible universe. You might hate it. You might love it. But you can’t ignore it. Because its potential validity stems from one very real shopping shift — consumers’ new interest in a blended digital/physical shopping modality. “Phygital” may be just as much a buzzword as “Metaverse,” but the former is far further along — and is already changing everything we knew about shopping. 

• Read more about EVERYTHING YOU NEED TO KNOW ABOUT PHYGITAL!

HOW AUTOMATED DATA PROCESSING DRIVES GROWTH [INFOGRAPHIC]

Businesses know time is money. And manually processing documents in multiple formats takes lots (and lots) of time. There’s lots of buzz around “digital transformation” in today's business environment. We polled 300 professionals across industries whose jobs include some level of data entry, to see if their companies are keeping up with the times.

• Read more about HOW AUTOMATED DATA PROCESSING DRIVES GROWTH [INFOGRAPHIC]

SHOPPERS BLEND DIGITAL & PHYSICAL. SO SHOULD MARKETERS.

New year, new shopping norms! The past two years were a testing ground for a blend of physical and digital shopping, which will be standard practice in 2022. Why? Consumers have become increasingly comfortable combining the convenience of online shopping with the sensory experience of in-person browsing — and don’t want to give up either.  The blinding speed at which this shopping shift occurred has made access to evolving consumer data and behavioral insights critical for marketers. For those who pivoted quickly and survived, what’s next? 

• Read more about SHOPPERS BLEND DIGITAL & PHYSICAL. SO SHOULD MARKETERS.

Everything You Need To Know About The Phygital Shopping Revolution

Consumers are a scrappy, resilient bunch. As the COVID-19 pandemic raged worldwide, shoppers learned to make the best of a difficult situation by shifting their shopping experiences to digital channels. This migration resulted in almost immediate developments in tech like Buy-Online-Pick-Up-In-Store (BOPIS), curbside pickup, grocery delivery, and various other blended conveniences — all of which work to integrate digital convenience into the physical shopping experience. Are marketers meeting shoppers’ phygital needs? Yes and no. 

• Read more about Everything You Need To Know About The Phygital Shopping Revolution

Holiday Shoppers Will Be Scattered This Season — Here’s How To Find Them

While many of us hoped that the themes which defined 2020 would be ancient history by now, the reality of continued social distancing and masking-up are starting to sink in. Many of the tactics holiday consumers used to gift and gather last year will reappear in 2021 — some of which will have evolved through continued learning of pandemic-safe shopping strategies. 

• Read more about Holiday Shoppers Will Be Scattered This Season — Here’s How To Find Them