Data

The “Other Half” of a Successful Retail Media Network

Adding programmatic capabilities to their Retail Media Networks, aka- “offsite media,” retailers can provide advertisers with increased scale without overcrowding their website with ads. It also enables the retailer to monetize their most highly valued marketing assets: their data. 

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Core Components of a Retail Media Network

Put simply, a Retail Media Network is an advertising business controlled by a retailer or grocer and designed to generate additional revenue for that organization. However, the difference in value between a standard Retail Media Network and an expanded one could be significant, both financially and organizationally.

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On the Road to a "New Normal"

Now into the third month of "quarantine," we analyzed the online shopping behavior from our CoEx Platform and compared the trends seen in March to those in April to help advertisers better understand how consumers are continuing to adapt to their current situation.

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High-Spending Households are Responsible for Moving the Share Needle During COVID-19

Share is shifting for CPG brands across multiple categories being influenced by any number of factors including changing purchase behaviors among key buyer segments. Our latest infographic shows which of these segments are having the greatest impact.

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What the Tom Hanks Classic “BIG” Can Teach Us About AdTech Platforms

With Coronavirus keeping me home, and with three rambunctious kids to entertain, we decided to put on the Tom Hanks' classic movie “Big” in the hopes of keeping the kids distracted long enough for me to write this blog. As I watched, one scene in particular stuck out to me - it’s the part where the jerky marketing guy is presenting the skyscraper transformer (worst idea ever) and Tom Hanks’ character raises his hand and simply says “I don’t get it.” 

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Online Shopping Behavior in March: What Can We Learn About Consumer Mindsets During COVID-19?

One full month into social distancing, we re-visited online shopping behaviors of Americans to understand how their priorities have shifted as social distancing becomes an ever-present reality. Scroll down to learn more about online shopping behaviors we observed across our brand and retailer ecosystem during March.    Inmar acquired ownerIQ in Q4 2019. For more information about our programmatic capabilities, please visit owneriq.com.   

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TAKING A LOOK AT CHROME’S SAME SITE COOKIE CHANGES

A week from today Google same-site cookie changes are going into effect. If you are involved in digital advertising and this is news to you at this point – that’s bad. So take a moment first and catch up on this Google Chrome blog which does a great job of explaining the changes taking place. While the relevant engineering for compliance with this update is relatively easy, the potential impact on addressable digital audience and campaign attribution is significant.

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How Retailers Get the Most out of Their Purchase Data

Learn how retailers are leveraging the power of purchase data to target, optimize, and measure their digital advertising.

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BRANDS SHARING DATA WITH RETAIL PARTNERS IS SMART – BUT NOT WITHOUT PROPER DATA GOVERNANCE

Smart data sharing strategies are enabling brands to generate greater return on their 1st party data assets.

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