Snipp Interactive Inc. ("Snipp"), a global provider of digital marketing promotions, rebates, and loyalty solutions, announces a strategic partnership with Inmar Intelligence, a leader in data-driven media and incentive technology. This collaboration marks another fintech loyalty first, with Inmar as the exclusive digital incentive partner in Snipp’s Financial Media Network (FMN) enabling the distribution of Consumer Packaged Goods (CPG) digital grocery incentives beyond traditional retail channels into consumer banking applications.
Through this partnership, Inmar’s retail partners are able to expand the reach of their loyalty programs to Snipp’s Financial Media Network of over 67 million consumers and a growing list of financial institutions, expanding Inmar’s Digital Incentives Retailer Network, which currently reaches over 200 million shoppers across North America and delivers promotions at more than 40,000 retailer locations. The partnership will be live in Q4, launching within Snipp's existing integration into the BankAmeriDeals program. This move opens an entirely new distribution channel for CPG brands, enabling them to engage bank customers with targeted, SKU-level grocery digital incentives delivered seamlessly through credit and debit card rewards programs.
"We are honored to be chosen by Inmar as their partner for non-retail distribution of digital grocery savings," said Tom Burgess, President, Snipp Media at Snipp Interactive. "With Inmar’s proven expertise in digital incentives and Snipp’s FMN reach of over 67 million consumers through leading tier-one banks and other publishers, we are creating a high-impact, data-driven way for brands to connect with shoppers where they bank."
Inmar’s Digital Incentives Retailer Network leverages machine learning, AI, and real-time campaign optimization to deliver highly relevant offers to digitally engaged shoppers. With redemption rates that consistently exceed industry averages, the platform drives product trial, repeat purchase, and lasting shopper loyalty. By tapping into Snipp’s FMN, brands can now extend these same capabilities into the financial ecosystem, reaching consumers at a natural point of spend decision-making.
"This partnership aligns perfectly with our mission to deliver savings to consumers while enabling brands and retailers to connect with consumers throughout their shopping journey," said Rob Weisberg, President, Martech at Inmar Intelligence. "In 2025 we will deliver over $12 billion in savings to consumers and we’re excited to accelerate the savings available through our partnership with Snipp’s FMN while enabling our CPG and retail partners the ability to reach millions of incremental shoppers through a completely new, high-value channel."
For banks, this integration delivers fresh, everyday grocery savings value to cardholders while deepening engagement with loyalty programs. For CPG brands, it represents a powerful new media opportunity to drive trial, build loyalty, and capture actionable first-party data in an increasingly competitive grocery landscape. For retailers, this provides a new channel to make savings available for shoppers, incentivizing them at a key point in their purchase decision journey, impacting basket growth and increased store trips.