Thought Leadership: Incentives & Loyalty

Millennials More Motivated by Rebates Than Other Shoppers

Manufacturer-funded rebates -- though underutilized by many marketers -- are highly effective in engaging millennials, generating significant promotion participation and driving accelerated and increased purchase among members of this sought-after shopper segment.

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Three Key Promotion Trends to Watch in 2019

Growing consumer demand for convenience, value and personal relevance around their shopping and saving activity in 2018 fueled the continuation of a paradigm shift towards greater deployment of digital promotions by marketers -- and increasing adoption by consumers.

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Digital Coupon Redemptions Driving Purchases

The Inmar Data Analytics team recently reviewed a sample of approximately 40 million digital coupon redemptions from 2017 and found that 18.8% of these redemptions occurred within an hour of the offers being "clipped." As shoppers grow more habitual in downloading coupons at shelf, marketers will see digital coupons driving more and more decisions -- and more and more purchases.

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Third-Party Redemption Validation — Still Relevant in Both a Paper and Digital World

Is redemption validation needed in a digital world? If a single vendor provides both the platform, as well as the clearing and settlement, how can both the CPG and retailer "inspect what they expect?" The pursuit of more expedient and cost-efficient coupon processing makes good business sense — and the very reason Inmar introduced one-count processing to the industry more than a decade ago.

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Conscientiously Combat Coupon Fraud

  Coupon counterfeiting and fraud are growing challenges for promotion sponsors. Despite the industry's collective best efforts, identified incidents of fraud have doubled in each of the last three years. Industry-wide, manufacturers are dealing with an annual negative financial impact reaching into the millions. And that's just from counterfeit paper coupons.

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