Thought Leadership: Incentives & Loyalty

How To Maximize Your Holiday Budget With Promotions & Media

Ready to drive more units this holiday season? There’s still time. If you have funds to push your product for 2022 revenue but are unsure about the best ways to maximize that end-of-year budget, we can help. This holiday season is a unique challenge because shoppers have developed new purchase habits in response to inflation. Keeping this in mind, reaching and activating shoppers will be more challenging than ever — but still entirely possible. 84% of shoppers are actively switching brands due to price increases from inflation.

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Rebates Can Be a Great Holiday Gift for Shoppers and Brands.

Over 75% of holiday shoppers are looking for price reductions! Looking for a way to help make the holiday season a success? Digital-first rebates are the gift that keeps on giving. Why? Because not only do shoppers get discounts on their wish list items, you get the gift of valuable shopper data! Our rebates infographic is full of data and insights you can use to unwrap the holiday magic.

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Shortages, Inflation Spur New Mix of Paper and Digital Couponing

Consumers are looking for ways to save money right now, and coupons remain one of the most popular methods. However, traditional paper coupons are being supplanted by digital ones. But why is that? And which should your business use? While paper coupons are still in use, they don’t connect the usage data to the individual shopper — they cast a wide, though imprecise, net. Conversely, digital coupons can deliver data to brands and retailers about shoppers at nearly every point in the customer journey.

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Incentives Will Be Critical Tools for Maintaining Loyalty Amid Inflation

As inflationary pressures continue to build, businesses must find ways to maintain customer loyalty. Incentives will be a critical tool for maintaining customer loyalty, as rising prices can cause customers to shift their purchasing habits — potentially lowering demand for certain products.

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How Digital-First Experiences Can Drive Better Consumer Engagement

Listen to our most recent webinar where Inmar’s GM of Payments, Sylvain Mansier and guest Forrester Senior Analyst Lily Varón had an in-depth conversation about payment trends and how brands can adapt new, digital-first strategies to increase loyalty and consumer engagement. As digital payments gain steam, cash and check usage are dropping quickly. Not only do consumers prefer faster and easier digital payments — which can help boost loyalty — but migrating from paper to digital also reduces business costs.

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How Digital Rebates Rewards & Incentives Drive Customer Loyalty

Today’s shoppers are on a mission — a mission to save time in our fast-moving world and save money in these inflationary times. Brands must do all they can to attract customers by providing speed, convenience, and savings. And digital-first rebates do just that.

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Engage & Retain Consumers With Digital-First Rebates

For many consumers, price has become the primary consideration for purchase — and brands must find ways to deliver savings any way they can. Modern, digital-first rebates are powerful, effective tools for attracting and retaining shoppers. However, the process of redeeming traditional paper rebates is considered antiquated by many, so what are modern, digital-first rebates, and how can they be leveraged to engage consumers?

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The Key to Building Shopper Loyalty In 2022

Shopper behavior trends are ever-evolving, and the past couple of years have proven exceptionally dynamic due to the pandemic, supply chain issues, out-of-stocks, and now inflation. These wild times present unprecedented challenges for many marketers, as they navigate their own various repercussions of these issues while trying to gain and retain shopper loyalty.

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Gain & Retain Shoppers In High Inflationary Times

As the United States reaches the highest inflation rate in over 30 years at 7.9% as of March, CPGs and consumers alike are trying their best to navigate what — for many — are unprecedented times. For brands in the grocery industry, high inflation can mean navigating shortages, supply chain issues, and upped material costs — forcing them to raise prices. For consumers, it means saving, saving, saving — especially on essential items, like food and groceries.

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