As the United States reaches the highest inflation rate in over 30 years at 7.9% as of March, CPGs and consumers alike are trying their best to navigate what — for many — are unprecedented times.
For brands in the grocery industry, high inflation can mean navigating shortages, supply chain issues, and upped material costs — forcing them to raise prices.
For consumers, it means saving, saving, saving — especially on essential items, like food and groceries.