Welcome to the first edition of our 2022 Holiday Guide. With Volume 1 of our trends guide, brands and retailers will better understand how consumers plan to prepare for the holidays and how they can stay top of mind during the most wonderful time of the year.


of consumers make holiday

purchases on social media

In volume 1, you will learn:

Holiday shopping isn’t waiting for the holidayS

Rising prices and supply chain issues are top concerns for consumers right now, so holiday shoppers are getting out to stores earlier this year. Over 60% believe it will be hard to find the products they need this gifting season, and they don’t want to miss out. 

Product inspiration starts outside the aisle 

With 72% of consumers buying based on social media posts, it’s crucial to diversify your media strategy to include influencer marketing and paid social. Scale your influencer activation by ensuring authentic content is delivered to the right audience through the right paid social channels — with the highest receptivity — using real-time optimization techniques.

Don’t ignore the in-store shopping experience

Nearly 50% of shoppers say that they are more likely to spend with a brand in return for an improved in-store experience. With in-store shopping more important than ever to holiday shoppers, deliver variety by testing new brands on-shelf, offer trials where possible, and provide in-store or at-shelf promotions to deliver instant gratification.