2022 HOLIDAY SHOPPING —

Everything you need to know

This year’s holiday season will be unprecedented, as consumers face inflation and increased prices. But don’t be alarmed. After years of isolated, pandemic-affected events and occasions, consumers look forward to celebrating — and spending — again this holiday season, just on a different scale.

42%

of shoppers plan to shop

both in-store and online

this holiday season in search

of better prices and experiences.

Our two-volume Holiday Trends Guide contains custom survey insights, seasonal shopping trends, and purchase data from Inmar’s ShopperSync® CDP — and is designed to help retailers and brands:
Learn the factors affecting fall and winter holiday purchase decisions

Learn the factors affecting fall and winter holiday purchase decisions

Understand shopper response to inflation and supply chain concerns

Understand shopper response to inflation and supply chain concerns

Discover successful tactics to engage and inspire holiday shoppers

Discover successful tactics to engage and inspire holiday shoppers

Here are just some of the Insights and Tips you'll find iN our Complete 2022 Holiday TRENDS Guide.

72%

OF Inspiration often occurs outside the aisle 

72% of consumers make holiday purchases on social media, which means it’s crucial to diversify your media strategy and include social commerce functions. Scale your influencer activation by ensuring authentic content is delivered to the right audience through the right paid social channels — with the highest receptivity — using real-time optimization techniques.

77%

OF Consumers are willing to share their data

77% of shoppers are willing to provide their purchase data to brands and retailers in return for a more personalized experience. ShopperSync can unify your data collection and create a single view of the customer — allowing for personalized connections, increased efficiency and lifted sales.

Shoppers Take Savings Seriously 

Discounts and coupons are important to nearly every shopper surveyed, and many will look for coupons on brand and retailer websites. Maximize your budget with personalized offers, providing larger discounts to new buyers and smaller —but still enticing — savings to loyal customers to prevent brand-switching.