Welcome to the second iteration of our Holiday Trends Guide. With Volume 2 of our guide, brands and retailers will learn what consumers plan to buy and how they plan to shop during the busiest — and happiest — time of the year.
While an overwhelming majority of consumers — 78% — plan to purchase gifts for their family, they are also planning to spend less. They are looking to save more compared to 2021 as our survey data finds that 88% of shoppers will look for discounts ahead of shopping for holiday gifts.
42% of shoppers plan to shop both in-store and online this holiday season in search of better prices and experiences. Adapt with a multichannel strategy of your own — combining digital advertising, contextual messaging, influencer marketing, in-store media and more.
In the past year, 49% of consumers have used messaging tools to engage
with brands or retailers. As the Gen Z and millennial audiences continue to increase their use of social platforms, make sure you have a presence on the profiles and channels they visit — focusing on authentic relationships and experiences.