Here’s the thing with trade promotions — they’re expensive. In fact, trade promotion budgets typically represent 15-20% of manufacturer sales.
For such a large line item, return on investment is critical — especially in today’s economy where inflation, out-of-stocks, and price increases are putting unprecedented pressure on margins.
In most instances, trade promotions yield high returns and effectively drive volume. Data from our soon-to-be-released 2022 Shopper Behavior Study reveals 61% of shoppers stock up on their regular items when they go on sale.