Inmar Intelligence, an applied data platform company, today announced that Smart & Final, the West Coast grocery warehouse retailer, is leveraging Inmar Intelligence’s marketing technologies to power targetable and attributable digital coupons and offsite media. Inmar will power the targeting, execution and measurement of incentives and off-site media.
Leveraging Inmar's data intelligence platform, ShopperSync™, Smart & Final will be able to create and deliver personalized omnichannel experiences for their shoppers. With integrated targeting and execution capabilities, Smart & Final will be able to expand on their efforts to drive shopper loyalty and partner with their CPG suppliers to deliver relevant content and savings to their shoppers at a time when shoppers are seeking and using digital offers more than ever. Digital coupon redemption accounted for 33% of all redemptions as of July 2021.
"We are excited to partner with Inmar and leverage their leading incentives and media capabilities to give Smart & Final customers more ways to shop and save,” said Joe VanDette, Group Vice President of Marketing at Smart & Final. “Through this partnership, we will be able to create additional brand engagements, evolve our one-stop shopping experience and offer customers expanded opportunities to connect with their favorite local and national brands.”
Inmar Intelligence’s Retail Cloud allows retailers to easily integrate their loyalty and media programs including offsite media, onsite media, digital incentives, influencer marketing, chat-based media and instore. Powered by ShopperSync, retailers are able to unify and leverage their first-party, transactional data across all media and promotions channels in the retailer’s network while managing permissions and governance rights.
“We are thrilled that Smart & Final has selected our Retail Cloud to optimize their digital coupon efforts and offsite media capabilities,” said Spencer Baird, EVP, President, Martech at Inmar Intelligence. “We trust that the combination of the Inmar platform and our partnership with merchants and marketers at Smart & Final will lead to great experiences for their shoppers.”
For more information about Inmar Intelligence’s Incentives and media offerings, please visit our Retail Cloud.