Thought Leadership: Incentives & Loyalty

Welcome to the first issue of RetailWise!

After a wild year of unexpected ups and downs, we decided to create a quarterly insider’s guide, where we parse the data, examine the retail landscape, and share the trends we see having the biggest impact on retailers and CPGs. In this issue, you will find insights on: 

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New Promotion Strategies for a New Year

There’s good reason to be optimistic about 2021. However, if brands and retailers are going to build on the gains they’ve made during this tumultuous past year -- and address lingering challenges -- they need to understand which of the recently emerging shopper behavior trends are going to stick. And invest appropriately.

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IN A PANDEMIC, PEOPLE WANT PROMOTIONS.

With additional stimulus still a question mark, and likely a “2021 thing,” the economic pressure consumers are already feeling is growing -- alongside increased consumer demand for brands and retailers to help them stretch their grocery budgets. Promotions have not been a priority for many trading partners during these past months but data from our latest shopper survey shows that needs to change.

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Getting on the Plate: How to Digitally Engage Diet-Conscious Consumers

Keeping up with consumers’ unique tastes is difficult enough in the best of times but, in today’s marketplace, accurately cataloguing Covid-driven changes in consumer behavior has become a full-time job, especially when it comes to food and diet. 

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Three Promotional Plays for a Stronger Fourth Quarter

In a “normal” year, the back half of 2020’s promotional calendar would have been locked in months ago. But this year -- it goes without saying -- is different. Despite being in month 10 (!) of the calendar year, some CPG brands and their marketing partners have yet to finalize how, or even if, they will promote during the year’s final quarter. 

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Three Great Ways to Ruin a Rebate -- and Miss the Opportunity for Activation

Rebates have been in the promotion playbook for years for the simple reason that they work. Delivering benefits to both retailers and brands, they help drive traffic (in store and online), inspire product trial, attract lapsed buyers and engender brand loyalty. And now, with multiple, consumer-friendly submission options and faster reward fulfillment available, rebates represent an even more powerful and cost-efficient marketing tool.

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Three Innovative Ways for Marketers to Use TPRs in 2020

TPRs can be effective well beyond their current application and should be employed to support brand and shopper marketing teams, as well. If deployed creatively, a TPR can be a powerful component for a variety of marketing campaigns. 

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Inmar Launches New Self-Service Product Barcode Generation Tool

Inmar Intelligence has been helping companies of every size operate more efficiently for more than 40 years – and that legacy of service has included 15+ years as a trusted source for coupon barcodes. Now, we’ve expanded on that capability and have launched a self-service website where users can create all the key product barcodes they need.  We know that having immediate access to accurate, scannable barcodes is an absolute necessity for your business. And to make that access even easier, we’ve launched InmarBarcodes.com.

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Coupons and e-Commerce: Delivering on Grocery Shoppers' Expectations of Value

While it would be foolish to downplay the significance of this element of the e-commerce shopping experience, it would be even more foolish to ignore grocery shoppers’ expressed psychological need for “value.”

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