Thought Leadership: Incentives & Loyalty

Putting the ‘Custom’ in ‘Customer.’

Meet Your Shoppers In The Middle With Discussion, Discovery, and Data. The consumer relationship with brands, retailers, and their own personal data has mutated dramatically in recent years due to a clash of coinciding catalysts. As the technology industry directs more attention to data privacy and a “cookieless future,” shoppers admit to an inverse interest in exchanging their information for novel, custom shopping experiences.

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Welcome to the Second Issue of RetailWise

The next issue of our quarterly insider’s guide is ready for download. We’ve parsed the data, examined the retail landscape, and are sharing the trends we see having the biggest impact on retailers and CPGs.   Downloading the guide gives you instant access to all of these insights, so let’s get started!

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Crushing Coupon Fraud by 2024!

Our very own John Helmle, EVP and president of the Fintech division, recently sat down with Progressive Grocer to talk about retail’s $100 million problem — coupon fraud.  In this compelling Q&A, John talks about the true financial and experiential cost of coupon fraud to retailers, CPGs, and shoppers. He also lays out Inmar’s aggressive plan to put an end to coupon fraud in the next 3 years. It sounds like a crazy goal, but he — and the rest of us here at Inmar — believe it’s attainable.

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Is That Coupon Fraud?

Shoppers are always looking for a good deal, and rely on coupons to stretch their dollars as far as possible. Oftentimes, this may inadvertently lead to coupon misuse. While this misuse doesn’t seem as malicious as creating and using counterfeit coupons, it does contribute to the $100 million loss our industry faces due to coupon fraud. With that in mind, Inmar announced a recent survey that asked coupon-using shoppers how they use the popular discounts. 

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Six Best Practices for Combating Coupon Fraud

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Enabling a Superior Post-Purchase Experience for Merchants and Consumers

Successful e-commerce starts with a user-friendly purchase experience. But, if omnichannel retailers and dedicated online sellers want those purchases to repeat, they need to ensure that customers enjoy on-time-as-expected delivery and, when necessary, an easy and effortless returns experience.

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Are you prepared for the social commerce revolution?

Social commerce is the alliance between social media and e-commerce, and it’s creating new opportunities for retailers to engage with customers. In fact, this new e-commerce platform is becoming a privileged resource for customer engagement and customer loyalty.  When done effectively, messaging on social media creates a unique opportunity for retailers to hone in on small customer segments, make accurate forecasts of customer behaviors, and get a detailed understanding of how customers form emotional links with brands.

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Ending Fraud. Protecting an Industry.

*/ /*-->*/ Paper coupons are critical to the health of grocery retail but coupon counterfeiting is costing brands and retailers $100 million a year. Everyone is doing what they can to stop it but we think more needs to be done.

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ARE YOU READY TO JUMPSTART SHOPPER LOYALTY? EVERYTHING YOU NEED TO KNOW IS RIGHT HERE.

In this omnichannel world, customer loyalty is hard to earn and maintain. The secret is personalization, not technology.

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