It's not easy to meet shopper demand for healthy food options, especially now that hybrid shopping is here to stay. But understanding your customers' needs is the key to success.
The grocery industry has been making great strides in offering healthier products in response to feedback from consumers, but there’s more work to do. As shopper preferences become more specific — think vegan, paleo, gluten-free and keto — it’s become even more critical to anticipate their needs and provide personalized recommendations and offers to help meet those needs.