Thought Leadership: Incentives & Loyalty

Why Loyalty-First Creator Communities Are The Next Big Thing

Social media has largely become a series of scrolling feeds, an endless stream of user thoughts on platforms differentiated only by logo and color. We’re all used to the standard practice: open the app, check out what’s at the top, and then drag a finger upwards along the screen to unearth a new collection of content. 

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In-Store Ads and Incentives Are More Impactful Than You Thought! [Infographic]

So it looks like four percent of your shoppers are completely immune to any discounts, points, or credits you throw at them. Bummer. Now, what to do with the other ninety-six percent? We surveyed 1,000 shoppers, and found that a large number are “sometimes” or “occasionally” influenced by those incentives. Almost a quarter of consumers report always being influenced. That’s a big deal.

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DIGITAL IN-STORE SIGNAGE HELPS RETAILERS MERCHANDISE AND MONETIZE

Retailers have started to incorporate digital signage into their in-store experiences. Whether it’s a media player that loops a video, or a large-screen display near the deli that showcases specials for the week, digital can be more engaging and creative than printed signs.

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5 Questions to Ask Yourself Before Running a Consumer Promotion

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So What? Now What? Where Do You Fit Within The Evolving Promotions Landscape?

The promotions landscape is changing at a rapid pace due to evolving consumer behaviors. Annual sales of grocery items grew 8.8% in 2020, thanks in part to increased at-home dining amid widespread shutdowns. In addition, e-commerce sales of grocery items grew a staggering 49% in 2020, as many consumers engaged with digital grocery shopping for the first time and retailers rushed to make alternative options to in-store purchasing available. 

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ADD DIGITAL OUT-OF-HOME TO YOUR OMNICHANNEL STRATEGY, OR GET LEFT BEHIND.

Any good marketer knows that an omnichannel approach is the best way to achieve results in today’s marketplace. Trends and technologies are always changing, so staying aware of best practices and unique approaches is key. Implementing the latest and greatest in advertising tactics is a no-brainer. And that’s where digital out-of-home (DOOH) comes in.

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Did You Know 69% Of Shoppers Are Currently Looking For Ways To Save Money On Grocery Items?

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How do you offer shoppers the healthy options they want, both in-store and online? Data.

It's not easy to meet shopper demand for healthy food options, especially now that hybrid shopping is here to stay. But understanding your customers' needs is the key to success. The grocery industry has been making great strides in offering healthier products in response to feedback from consumers, but there’s more work to do. As shopper preferences become more specific — think vegan, paleo, gluten-free and keto — it’s become even more critical to anticipate their needs and provide personalized recommendations and offers to help meet those needs. 

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Hybrid shopping is here to stay. Have you embraced an omnichannel approach?

The grocery shopper journey is an ever-changing maze. With so many channels to choose from, it’s difficult to keep up with the latest marketing and advertising tactics. And for those food retailers and brands trying their best to stay on top of things, it can be hard to get ahead. Customers change their minds about brands in a split second, and will move on to another store or brand if they don’t feel like they are being appreciated or catered to — personally and seamlessly — across all touchpoints.

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