Thought Leadership: Incentives & Loyalty

Optimize Your Promotion Strategy With The Right Method Mix

Digital transformation has changed life as we know it. From high-level business functions to everyday tasks, it touches all of our lives. Many brands are jumping on board, as digital technologies can help engage shoppers quickly and effectively. But digital isn’t the end-all-be-all — especially when it comes to promotions. Consumer promotions are a critical part of brands’ growth strategies, used to drive trial and foster loyalty.

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HOW BRANDS CAN WIN SHOPPER LOYALTY AMIDST CHAOS

When inflation, price increases, supply chain issues, and other factors wreak havoc on the retail landscape, how do you win — and keep — shopper loyalty? This free white paper, filled with proprietary data, insights, and tips, can help guide you to success. 

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The Key To Maximizing Trade Promotion ROI

Here’s the thing with trade promotions — they’re expensive. In fact, trade promotion budgets typically represent 15-20% of manufacturer sales. For such a large line item, return on investment is critical — especially in today’s economy where inflation, out-of-stocks, and price increases are putting unprecedented pressure on margins.

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How to Win & Retain Shoppers In A Supply Chain Crisis

CPGS — DRIVE GROWTH IN UNSTABLE TIMES If you’re a CPG brand, chances are you’re experiencing paralyzing challenges from current supply chain issues — out-of-stocks and at-shelf price increases. When faced with such challenges, brands often choose to eliminate national promotions until conditions improve.

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RETURN TO SPLENDOR: HOW DATA-DRIVEN RETURN STRATEGIES INCREASE PROFITS AND IMPROVE THE CUSTOMER EXPERIENCE

Original published in Retail Dive: https://www.retaildive.com/spons/return-to-splendor/609800/   Peak selling season is right around the corner, and supply chains across the globe continue to face unprecedented challenges — material shortages, insufficient labor pools, and transportation inconsistencies, just to name a few. While demand for goods may be high, limited supply could push prices up and total sales volume down. As a result, retailers need to ensure they protect margins on every order. 

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Brand-switching isn’t going away this holiday season!

Last year, many shoppers purchased alternate brands, with as much as 56% of brand-switching purchases made due to out-of-stocks. Now, it appears that brand-switching isn't going away, even with a return to a bit of normalcy in grocery stores. In the last three months, 83% of shoppers made a brand-switching purchase. What motivated the brand switch for these shoppers? It ultimately came down to price.

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Emerging Brands Shopper Statistics & Behaviors You Need to Know [Infographic]

Emerging brands, listen up! Shoppers are eager to discover smaller, lesser-known brands for a new and exciting buying experience. We surveyed 1,000 emerging brands shoppers and learned that, among first-time buyers of an emerging brand, 89% were likely to purchase again. However, if you can’t get those buyers to purchase for the first time, does it matter?

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Why a Good Return Experience is High Priority for Online Shoppers

The growth of returns from online purchases is outpacing the growth of online sales by nearly 5 times. To better understand the dynamics of online sales and returns, Inmar Intelligence surveyed 1,000 adult shoppers that had returned at least one online purchase within the past three months.

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Shoppers have driven digital coupons into the lead, and they’re loyal to the retailers and brands that offer them.

We announced earlier this year that we saw digital coupons take the lead from FSIs for the first time as the most-used redemption method among shoppers. Now that we’re through Q2, we can see that trend continuing. 

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