Thought Leadership: E-commerce & Returns

Core Components of a Retail Media Network

Put simply, a Retail Media Network is an advertising business controlled by a retailer or grocer and designed to generate additional revenue for that organization. However, the difference in value between a standard Retail Media Network and an expanded one could be significant, both financially and organizationally.

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Four Considerations When Choosing a Reverse Logistics Provider

Managing your own product returns and reverse supply chain can be costly and labor intensive. This effort draws focus and resources away from the forward supply chain and the all-important function of getting products to your customers.

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A Surge In Online Grocery Shopping

Inmar Intelligence studied the grocery shopping behaviors of more than 300 consumers from across the U.S. during the COVID-19 pandemic. Our survey found significant shifts in shopper behavior, with consumers increasingly adopting online grocery shopping and other new purchasing practices in order to meet their household needs. Here’s a look at their retail activity before the pandemic and during the crisis.

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The Rising Star of the 2020 Recession: The Secondary Market

The secondary market actually grows during a recession; it’s going to grow in 2020 as the rest of the economy suffers.

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Returns are Growing and Driving Opportunities for Resellers

Returns activity in the fourth quarter of 2019 broke with past trends as overall returns volume was up significantly compared to this quarter in previous years. Past analysis has found a close parallel between retail sales growth and returns growth. However, this last year-end saw returns volume grow 7% versus a roughly 4% increase in primary channel sales.  

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Inmar Intelligence Featured on Let's Talk Supply Chain

The fact that most companies focus a disproportionate amount of their supply chain resources on forward processes should come as no surprise. Managing returns and reverse logistics is hard on a number of levels. But dismissing their impact is a losing strategy. 

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Three Ways To Develop A Multi Touch Strategy For Connecting With Shoppers

It’s always been important that retailers understand the shopper and provide what they need — but it is especially vital now that consumer behavior has changed significantly. Consumers go into stores less frequently and spend less time there, which means less opportunity to discover new products and brands.  As both circumstances and customer behavior change, brands and retailers must develop an in-depth understanding of their connected customers and use that understanding to meet their evolving needs. 

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The Cure for the “Holiday Hangover” from Growing Gift Returns

Yes, e-commerce is generating tremendous returns volume and, yes, manufacturers must act swiftly and efficiently in order to minimize value loss for returned products. However, highly capable providers with the experience, technology and facilities available to cost effectively relieve online sellers of this burden, execute timely and efficient disposition of returned goods and ensure maximum value retention for product that does come back.

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Coupons and e-Commerce: Delivering on Grocery Shoppers' Expectations of Value

While it would be foolish to downplay the significance of this element of the e-commerce shopping experience, it would be even more foolish to ignore grocery shoppers’ expressed psychological need for “value.”

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