Smarter Audiences at Scale:
Programmatic Audiences Powered by Retail Shopper Behavior
Verified retail purchase data enriched with loyalty, contextual, and location intelligence — driving greater efficiency, reducing media waste, and delivering measurable sales impact.
Inmar Data Network
Connect with 200M+ verified shoppers nationwide.
The Inmar Network gives your campaigns the reach to scale and the precision to convert.
Nationwide scale, powered by retailer-sourced, verified data.
Differentiation: Target Shoppers Where They Save
We are the only programmatic solution built on exclusive coupon engagement and redemption data from 50+ retailers. Reach shoppers based on consumer coupon redemption behavior — from frequent clippers to proven redeemers — and drive stronger intent signals into your campaigns.
Behavioral Intelligence, Built In
Go beyond who to understand why and how shoppers buy. We translate layered signals into audiences that are predictive, relevant, and measurable.
Historical Audiences
Target by recency, frequency, and spend using verified purchase behavior within defined timeframes.
Predictive Audiences
Anticipate next likely purchases based on past purchase patterns and shopping signals.
Loyalty Audiences
Reach shoppers actively clipping and redeeming offers across our incentives network.
Why Inmar
Built for a cookieless, privacy-first world with 98%+ U.S. coverage and industry-leading scale.
01
Deterministic
Retailer-sourced, SKU-level verified transactions.
02
Loyalty
Loyalty ID–tied purchase behavior combined with offer engagement signals like clip, redeem, and spend.
03
Contextual
Align creative with the content shoppers consume.
04
Location
Reach audiences based on visitation and proximity.
How It Works
Our audience engine refreshes daily, combining purchase, loyalty and browsing data to deliver audiences you can activate in real time.
Audience Solutions
Choose from ready-to-go segments or let us build custom audiences tailored to your goals — all easily activated where you buy media.
Prebuilt Audiences
Choose from syndicated, deterministic segments built from our retailer network—ready to activate in your preferred DSP.
Custom Audiences
Partner with our experts to tailor segments using exclusive retailer data, including in-store/eCommerce transactions, browsing, and loyalty insights—designed to your goals and KPIs.
Audiences are available in The Trade Desk (TTD), LiveRamp, and DV360, with distribution across hundreds of media partners.
Drive Outcomes With Smarter Audiences
Ready-to-activate segments built to deliver your goals — reach, frequency, conversion, and loyalty — all with greater efficiency.
Power Savers
Coffee Lovers
Dairy Devotees
Fitness Fuelers
Fresh Fanatics
Grill Masters
Heart Health
Diabetes/ A1C management
Digestive health
Household Essentials Hero
What can we help you achieve?
Share some contact information, and we’ll reach out to discuss your goals — and how to reach them.