Brand new shopper behaviors are shaping physical and digital commerce, and marketers are doing their best to keep up. But why keep up when you can set the pace?
Going into the new year, shoppers are looking for connections that span far beyond commerce — and those connections will make or break outcomes like purchase and loyalty. With the right tools, and knowledge of what’s coming, it’s easy to build those critical relationships.
66 percent of shoppers expect an economic recession in 2023. Financial concerns are driving a need for brand authenticity.
Shoppers are trimming their digital footprint. Conversion will rely on quicker, more engaging connections.
Physical stores will have a stronger presence, as consumers seek casual discovery, hands-on testing and experiential browsing.
Learn what trends are driving 2022 to a strong finish, then explore data-backed predictions that will guide your marketing strategy in the new year.
From social commerce changes to more engaging consumer experiences, we’ve identified five key trends that will shape 2023. Download now to ensure greater spend and loyalty throughout the new year!