‘Tis the season to ensure your brand is in the coupon spotlight
42% of shoppers will use more coupons this holiday season. With all of those eyes on the digital coupon gallery, make sure your brand shines with savings shoppers need.
2023 HOLIDAY SHOPPING —EVERYTHING YOU NEED TO KNOW
DOWNLOAD THE 2023 GROCERY & EVERYDAY SPEND HOLIDAY TRENDS REPORT
Inflation hit hard last year, especially when it came to food prices. Even though it's lessened this year, 65% of consumers are still feeling the pinch. After two years of financial strain, holiday shoppers are being extra careful with their money.
53% of shoppers expect inflation or an economic slowdown to impact their holiday celebrations again.
Our 2023 Grocery & Everyday Spend Holiday Trends Report contains custom survey insights, seasonal shopping trends, and purchase data from Inmar’s ShopperSync® CDP — and is designed to help retailers and brands:
Learn the factors affecting fall and winter holiday purchase decisions
Understand shopper response to prolonged inflation and increased prices
Discover successful tactics to engage and inspire holiday shoppers
Here are just some of the insights and tips you'll find in the report:
Jingle bells, stress dispelled
43% of shoppers think planning the holiday menu is the toughest part of grocery shopping. Make it easier by combining media and influencer content featuring simple holiday recipes.
Holiday magic — increased ad power
49% of shoppers report they’re more receptive to ads around the holidays. Pair your media with an offer to lower the friction to purchase AND improve the performance of your media.