Back-to-School shoppers will expect more than savings from brands and retailers this year. Instead, they’ll also seek out brand values that match their own, retail engagements tailored to their needs and interests, and experiences that turn errands into entertainment.
This guide will teach you how to master all of the above — and win Back-to-School shoppers’ loyalty.
Shoppers’ schedules have become more adaptable after almost 3 years of rigid uncertainty. As the school year approaches, over 60% will shop differently — and at random times of day — compared to previous years.
Right-place, right-time strategies are more important than ever.
91% of shoppers expect at least some of their shopping to be curated to their likes, dislikes and preferences.
90% of shoppers would consider switching if their preferred brand does not offer the best price.
77% of shoppers consider it important for brands to align with their personal values.
61% of shoppers say that — post-pandemic — advertising has a greater impact on their decisions.
Economic pressures will continue to affect shopping before and during the 2023 school year, so the risk of brand-switching is at an all-time high.
Use this guide to build a mix of media and messaging that helps win new shoppers and keep existing ones.