John Ross, CMO, Inmar and President, Inmar Analytics, will speak at this year’s Promotion Marketing Conference for the Brand Activation Association, taking place October 5-7 at the Renaissance Westchester Hotel in West Harrison, NY. John’s presentation, “Coupons as Catalysts” is set for 8:30 a.m., Wednesday, October 7, and will look at the effect promotions have in moving shoppers to action.
John will be joining a strong line-up of speakers at the conference themed “Driving. Action. Now.” Organizers of the event are describing this conference—brand new for 2015— as “offering two days of inspiration (thought leadership), ideas (new capabilities) and learning (best practices) that will arm attendees with the tools to drive behavior change in today’s brutally competitive environment.”
In his presentation John will share data from Inmar’s latest promotion industry analysis, the Inmar Q3 Shopper Promotion Impact Report and the Inmar 2015 Shopper Behavior Study. He will report on the current “state of promotions” and explore the factors impacting the position of coupons in the marketing mix, including the accelerating use of trade promotions, changing media preferences among shoppers and the increasing demands by shoppers for more personalized engagement.
For more information about the conference, clickhere.