RMPs create a more cohesive ecosystem that offers greater visibility for you, a seamless experience for suppliers, and a more relevant and consistent customer experience.
Retail Cloud full-programmatic ad stack fully supports Retail Marketing Platforms. In-house Demand Side Platform (DSP), Media Manager, is directly integrated with ShopperSync™ to provide ready access to retailers’ e-commerce and in-store transaction data directly in the platform for segmentation. Easy-to-use manager media UI provides full self-serve options for advertisers to launch campaigns, access real-time sales reports, and set auto-optimization against in-store sales targets.
Retail Cloud turnkey onsite monetization solution enables retailers and grocers to seamlessly integrate advertising opportunities into their e-commerce experience. Diverse advertising portfolio includes display ads, search, and paid product placements. Self-serve options via Media Manager UI allows for an integrated buying experience with offsite media and real-time access to sales attribution.
Retail Cloud’s market leading digital incentives network enables CPGs to uniquely integrate their digital promotions into Retail Marketing Platform campaigns. ShopperSync™ features allow for advanced targeting within digital promotions and media. Self-Serve UI options available via Incentives Manager and Media Manager allow for easy campaign set up and real-time access to full funnel attribution reports.
Retail Cloud’s leading CPG influencer marketing platform allows retailers to tap into our brand-safe community to enhance their Retail Marketing Platform. “Communities” feature allows for a custom creation and management of Influencers. Integration with Shoppersync™ allows for real-time attribution reporting.
Retail Cloud’s unique intelligent chatbot messaging platform allows retailers and grocers to integrate personalized, one-to-one, transactional engagement into their Retail Marketing Platform, enabling brands to communicate with consumers on the most popular messaging platforms.
Retail Cloud’s advertising solution through digital media displays in the physical store. Integration with ShopperSync™ allows CPGs to connect their retail marketing campaigns with their in-store media campaigns, creating a seamless shopper experience.