Objective

Home to over 4000 sellers, selling to over 1.8 million shoppers every month, our retail partner sought a native advertising tool for Sellers to better engage shoppers, increase product visibility and sales, provide transparent reporting of campaign performance and media investments while building a seamless experience for sellers to adopt the ad platform

Solution

Launched 1-click and self-serve platform with AI- driven campaign suggestions and guidance across site while providing full funnel campaign analytics dashboard, including ROAS tracking - jointly planned and executed the GTM, including marketing, pricing, and seller lifecycle management.