Objective

A leading grocery retailer seeks a solution to streamline the creation, planning, and execution of their merchandising programs to reduce the workload of the team dedicated to the merchandising programs. They hoped a more efficient process could expand advertiser participation and increase monetization opportunities.

Solution

Inmar worked closely with the retailer’s team to build a self-serve marketing planning portal that tracks all participation, approvals and asset collection by program and tactic for annual planning - freeing up the retailer’s time to think strategically and creating a seamless experience for their vendor community.