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Retail Media Network
Retail Media Networks are becoming a standard part of every retailer and grocer’s marketing playbook and their overall revenue profile. Inmar’s Retail Cloud provides a complete technology and service solution to help our partners design an advertising business that aligns with their specific vision. What separates Retail Cloud from other Retail Media Network solutions is the breadth of our media and marketing capabilities, our advanced technology and our sales and service organization.
We understand how to build scalable networks that meet the needs of today’s CPGs, that seamlessly integrate with your marketing and merchandising activities and drive greater revenue and profitability.
DEEP RETAIL MEDIA PORTFOLIO
- Expansive portfolio of retail media & marketing channels
- ShopperSync integration provides advanced targeting and personalization
- Real-time sales attribution capabilities
API DRIVEN, FLEXIBILITY TECHNOLOGY
- Technology stack built for retail media and marketing
- Support all levels of engagement; managed, co-managed, self-service
- Modular components that enables integration with buyers’ workstreams
EXPANSIVE SALES AND SERVICES
- Multi-faceted sales with relationships at CPGs, brands, and agencies
- Robust service organization, across channels, from account management to delivery
- Customizable to fit specific needs of retailer and grocer
OFFSITE MEDIA
Retail Cloud full programmatic ad stack is designed to support Retail Media Networks. In-house Demand Side Platform (DSP), Media Manager, is directly integrated with ShopperSync to provide ready access to retailers’ ecommerce and in-store transaction data directly in the platform for segmentation. Easy-to-use manager media UI provides full self-serve options for advertisers to launch campaigns, access real-time sales reports, and set auto-optimization against in-store sales targets.
ONSITE MEDIA
Retail Cloud turnkey onsite monetization solution enables retailers and grocers to seamlessly integrate advertising opportunities into their ecommerce experience. Diverse advertising portfolio includes display ads, search, and paid product placements. Self-serve options via media manager UI allows for an integrated buying experience with offsite media and real-time access to sales attribution.
DIGITAL INCENTIVES
Retail Cloud’s market leading digital incentives network enables CPGs to uniquely integrate their digital promotions into Retail Media Network campaigns. ShopperSync™ features allows for advanced targeting within digital promotions and media. Self-Serve UI options available via Incentives Manager and Media Manager allow for easy campaign set up and real-time access to full funnel attribution reports.
INFLUENCER MARKETING
Retail Cloud’s leading CPG influencer marketing platform allows retailers to tap into our brand safe community to enhance their Retail Media Network offering. Communities feature allows for a custom creation and management of Influencers. Integration with Shoppersync™ allows for real-time attribution reporting.
CHAT-BASED MEDIA
Retail Cloud’s unique intelligent chatbot messaging platform allows retailers and grocers to integrate personalized, one-to-one, transactional engagement into their Retail Media Network offering, enabling brands to communicate with consumers on the most popular messaging platforms.
IN-STORE MEDIA
Retail Cloud’s advertising solution through digital media displays in the physical store. Integration with ShopperSync™ allows CPGs to connect their Retail Media Network campaigns with their in-store media campaigns creating a more seamless shopper experience.