Advisers to Inmar
ADVISER TO INMAR
Roy Simrell serves as an adviser to Inmar, bringing more than 30 years of experience and a deep understanding of the industries we serve and how technology and core business services can help drive profitability, efficiency and consumer engagement.
Previously, Roy served as President and Chief Client Officer for Inmar, Global CEO for Symphony EYC and as President/CEO for Retalix USA and Global Supply Chain. He also held several executive-level positions for Catalina Marketing, including serving as Senior Vice President of Information Technology and Research and Development. During his time with Catalina, he held positions in the U.S. and Europe, where he worked with retailers and brands to drive sales and increase loyalty.
INNOVATION ADVISER AND INDUSTRY PARTNER
John Ross serves on Inmar’s advisory board as an innovation adviser and industry partner, bringing more than 30 years of retail, data science and marketing experience. Prior to joining Inmar as President, Promotions, John headed the Emerging Media Lab for global agency holding company Interpublic Group (IPG) (NYSE: IPG). He also founded and served as CEO of IPG’s Shopper Sciences. Before joining IPG, he spent 11 years with Home Depot in various marketing roles, including e-commerce, branding, global marketing and advertising and the global CMO role. He co-authored “Fire in the Zoo,” and the Google shopper marketing book, “The Zero Moment of Truth (ZMOT).”
PRESIDENT, CLIENT DEVELOPMENT
John is Inmar’s President, Client Development. In this role, he is responsible for leading the Client Development team that serves CPGs and Manufacturers, which includes the Collective Bias Client Development team, Digital, Inside Sales and Settlement.
John joined Inmar in July 2015 with Inmar’s acquisition of Scanner Applications where he served as President and CEO. Since joining Inmar, John has expanded his contribution to serve in several leadership roles including Promotions Client Operations Officer, Interim President of Promotions Network, and most recently, Sr. Vice President, Client Development. He also served as a Leadership team Advisory Board Member.
John joined Scanner Applications in 1992 as employee number four. He performed claim validation, accounting, and headed up the company’s Scanner Reward program. After two years in that role, he became a Regional Sales VP. Over the course of the next 15 years, he successfully converted some of the top CPGs in the U.S. to Scanner Applications clients. In 2005 John was named President of Scanner Applications, and in 2012 he was named CEO and Chairman.
Prior to Scanner Applications, John was a Key Account Manager for the Gallo Wine Company in the Los Angeles Chain Division. He also worked for DuPont Publishing, and was a founder of Kobe International Trading, a commercial real estate firm in Kobe, Japan. John holds a B.S. in Economics from DePauw University.
Peter S. Fader
FRANCES AND PEI-YUAN CHIA PROFESSOR OF MARKETING AT THE WHARTON SCHOOL OF THE UNIVERSITY OF PENNSYLVANIA
Peter’s expertise centers on the use of behavioral data to understand and forecast customer shopping/purchasing activities across a wide range of industries such as consumer packaged goods, interactive media, financial services and pharmaceuticals. Managerial applications focus on topics such as customer relationship management, lifetime value of the customer, and sales forecasting for new products. Much of his research highlights the consistent (but often surprising) behavioral patterns that exist across these industries and other seemingly different domains.
Many of these cross-industry experiences led to the development of the Wharton Customer Analytics Initiative, a research center that serves as a “matchmaker” between leading-edge academic researchers and top companies that depend on granular, customer-level data for key strategic decisions. Peter co-directs the center and his work has been published in (and he serves on the editorial boards of) a number of leading journals in marketing, statistics and the management sciences. He has won numerous awards for his teaching and research accomplishments.
Peter holds a Ph.D. from the Massachusetts Institute of Technology, Sloan School of Management.