Advisers to Inmar
Executive in Residence - Transformation Office
Spencer Baird joined Inmar Intelligence in May 2020 as Executive in Residence - Transformation Office. As a member of the Transformation Office, Spencer is charged with helping guide and accelerate the development of solutions across marketing, commerce and operations to facilitate and speed the industry’s digital transformation. He works closely with Inmar senior leadership as well as members of the Transformation Office to identify and prioritize opportunities for critically needed innovation.
Spencer brings extensive and varied experience to this position. He has more than 18 years of executive leadership experience in grocery retail, e-commerce and Consumer Packaged Goods with some of the best known and most respected companies in the industry including HJ Heinz, The Dannon Company, Kellogg Company, Ahold Delhaize and Peapod.
Spencer was Chief Merchant at Peapod where he was responsible for core merchandising, business to business, local, meal kits and e-merch execution. During his time at Peapod, Spencer helped lead the team that designed the omni-channel vision and go-forward plan at Ahold Delhaize that resulted in the formation of Peapod Digital Labs.
Spencer is currently a member of the Advisory Council for Dairy Management Institute (DMI) and The Western Michigan University marketing program and was a member of the Fiduciary Committee for Ahold Delhaize US. He holds a bachelor’s degree in business from Virginia Wesleyan College and is a graduate of the Harvard Business School Executive Education program.
INNOVATION ADVISER AND INDUSTRY PARTNER
John Ross serves on Inmar’s advisory board as an innovation adviser and industry partner, bringing more than 30 years of retail, data science and marketing experience. Prior to joining Inmar as President, Promotions, John headed the Emerging Media Lab for global agency holding company Interpublic Group (IPG) (NYSE: IPG). He also founded and served as CEO of IPG’s Shopper Sciences. Before joining IPG, he spent 11 years with Home Depot in various marketing roles, including e-commerce, branding, global marketing and advertising and the global CMO role. He co-authored “Fire in the Zoo,” and the Google shopper marketing book, “The Zero Moment of Truth (ZMOT).”
PRESIDENT, CLIENT DEVELOPMENT
John is Inmar’s President, Client Development. In this role, he is responsible for leading the Client Development team that serves CPGs and Manufacturers, which includes the Collective Bias Client Development team, Digital, Inside Sales and Settlement.
John joined Inmar in July 2015 with Inmar’s acquisition of Scanner Applications where he served as President and CEO. Since joining Inmar, John has expanded his contribution to serve in several leadership roles including Promotions Client Operations Officer, Interim President of Promotions Network, and most recently, Sr. Vice President, Client Development. He also served as a Leadership team Advisory Board Member.
John joined Scanner Applications in 1992 as employee number four. He performed claim validation, accounting, and headed up the company’s Scanner Reward program. After two years in that role, he became a Regional Sales VP. Over the course of the next 15 years, he successfully converted some of the top CPGs in the U.S. to Scanner Applications clients. In 2005 John was named President of Scanner Applications, and in 2012 he was named CEO and Chairman.
Prior to Scanner Applications, John was a Key Account Manager for the Gallo Wine Company in the Los Angeles Chain Division. He also worked for DuPont Publishing, and was a founder of Kobe International Trading, a commercial real estate firm in Kobe, Japan. John holds a B.S. in Economics from DePauw University.
Peter S. Fader
FRANCES AND PEI-YUAN CHIA PROFESSOR OF MARKETING AT THE WHARTON SCHOOL OF THE UNIVERSITY OF PENNSYLVANIA
Peter’s expertise centers on the use of behavioral data to understand and forecast customer shopping/purchasing activities across a wide range of industries such as consumer packaged goods, interactive media, financial services and pharmaceuticals. Managerial applications focus on topics such as customer relationship management, lifetime value of the customer, and sales forecasting for new products. Much of his research highlights the consistent (but often surprising) behavioral patterns that exist across these industries and other seemingly different domains.
Many of these cross-industry experiences led to the development of the Wharton Customer Analytics Initiative, a research center that serves as a “matchmaker” between leading-edge academic researchers and top companies that depend on granular, customer-level data for key strategic decisions. Peter co-directs the center and his work has been published in (and he serves on the editorial boards of) a number of leading journals in marketing, statistics and the management sciences. He has won numerous awards for his teaching and research accomplishments.
Peter holds a Ph.D. from the Massachusetts Institute of Technology, Sloan School of Management.