Customer Experience – The Only Competition

Ann-Marie Daugherty President, Supplytech | June 3, 2022


Merchants used to stand out through location, price and the in-store shopping experience. But the online marketplace changed everything — and continues to rewrite the rules of shopper engagement. 

A purchase is just the beginning. 

Optimizing the post-purchase experience is the best way to strengthen shopper loyalty and outpace the competition. 

Treading water could even put sellers at risk, considering more than 80% of customers drop a retailer after a single poor delivery or returns event. You need a highly differentiated customer experience to win the online game — one that provides frictionless returns with frequent updates and convenient drop-off locations. 

Outperform your competition. Learn more about leveraging the customer experience.