HOW TO TRANSFORM THE SHOPPER EXPERIENCE WITH FIRST-PARTY DATA
Shoppers are fully immersed in cross-channel shopping experiences. For the average consumer, this means constant access to price and product comparisons, expansive availability of options, and, the holy grail — personalized shopping experiences.
Although brands and retailers have tried to deliver personalized experiences for shoppers using data, 73 percent of surveyed marketing leaders deemed their ability to build a better shopper experience either ineffective or only somewhat effective.
68%
of marketers believe more customers will adopt social commerce over the next three years.
43%
of marketers are unhappy with their shopper loyalty solutions, and 47% with their customer data intelligence platforms.
ONLY 17%
of brands and 36% of multi-brand retailers consider their collaborations with partners "highly effective."
44%
of marketers say their organizations are ineffective at creating personalized shopper experiences.
IN THIS FUTURE OF STORES REPORT, LEARN:
How Brands and Retailers Can Better Collaborate Through Data
How To Avoid Data Platform Dissatisfaction
How to Improve the Consumer Experience & Reap the Rewards
The problem for many organizations boils down to a lack of access to the right tools. Respondents highlighted a number of solutions used by their organizations, from in-store media and shopper loyalty solutions to digital incentives and influencer marketing. However, depending on the tool, up to 47% of marketers said that they are not at all satisfied with that solution.