Shoppers’ budgets have tightened dramatically, another tough blow to the beauty industry after years of face coverings and isolation. As shoppers shift their spending, many will look to brands and retailers for guidance in what beauty products they buy.
Shoppers seek stronger connections and experiences, not just low prices.
Brand sustainability and social values will play a key role in shopper loyalty.
A strong influencer strategy can help reach consumers on a personal level.
Learn the key beauty trends brands and retailers need to know to get to the top of the shopping list — and stay there.
Our new white paper covers all the latest beauty industry trends, to help drive loyalty and value across any and every product category. Download now to brush up on what’s next!