Automotive Overview

BRINGING ADVANCED ANALYTICS TO CUSTOMER ENGAGEMENT

Our goal is to drive customer engagement to encourage them to return to your dealership.

DISCOVER HOW

What we do
Segmentation

Segmentation

Segmentation allows effective marketing to reach the right audience

Personalization

Personalization

Personalized content ensures that the recipient is interested and engaged by the relevant content

Automation

Automation

Running a dealership is hard, running a campaign shouldn't be

CONSUMER PREFERENCEs ARE CHANGING

Utilizing transactional and demographic data across hundreds of dealerships creates a marketing ecosystem with a level of personalization unmatched in the marketplace.

Data Security Platform, AutoSentinel™

Our data security platform, AutoSentinel, is designed specifically for the evolving data needs of the automotive industry — particularly important in today’s highly-connected world.

Inmar Intelligence has over 20 years of experience managing and protecting client data in full compliance with data privacy and security laws, including PCI, GDPR, AMLD, CPRA/CCPA and HIPAA. We’ve applied those learnings to meet the evolving data privacy and security needs of the automotive Industry.

AutoSentinel ensures that next-level safety measures are taken with multi-level security design, to keep its users safe when using the platform. Additional layers of security are implemented with the use of blockchain technology — where Driver, Vehicle Service and Connected Car data are partitioned vertically and horizontally to allow for fine-grained access control down to the cell level.

AutoSentinel is built upon the foundation of Inmar’s Retail Cloud — a technical architecture designed to provide the flexibility, security, control and scalability needed to complement retailers’ technology roadmap. At the center of Retail Cloud is its exclusive data intelligence platform, ShopperSync™, which mobilizes SKU-level transaction data and other shopping-related behaviors sourced from point-of-sale systems and consumer touchpoints for personalization and activation across the marketing portfolio.

PREDICTIVE ANALYSIS AND CUSTOMER SEGMENTATION

Data about the customer, their vehicle, and their transaction history is combined to create complex customer segmentation that allows for highly effective targeting that appeals to your customers.

  • Hundreds of data points are consumed to generate the most appropriate content
  • Content is inherently more meaningful and highly engaging
  • Insightful analytics further refines and tailors the content to your drivers as the campaign continues

MULTICHANNEL AUTOMATION

Media campaigns are executed across multiple channels with highly personalized messaging. Using segmented information, offers with personalized content are moved into the most impactful stream for each of your drivers.

  • "One-click" campaigns allow for easy campaign creation and management
  • Multi-stream campaigns address the largest audience possible
  • Our optimization algorithm moves the content into the most effective stream for each driver

INCREASED CUSTOMER VALUE

Multivariate testing optimizes yield and consumer experience. Inmar Automotive believes in the virtuous cycle that drives dealership profitability, and our products fuel that cycle and spin it ever faster!

  • A/B testing ensures the effectiveness of future campaigns
  • Drivers on average spend 10% more per RO if they have been targeted in a campaign
  • Inmar Automotive maximizes the revenue per RO opportunity

THINKING OF CUSTOMER RETENTION?

NO PROBLEM, YOU'VE COME TO RIGHT PLACE