So are we, and we have the plan and technology to make it happen. Read more in this 2-page Q&A from Progressive Grocer.
Coupon fraud represents a growing challenge for the industry as the volume of counterfeit coupons has tripled over the past few years, with associated liability estimates exceeding $100 million a year. In addition to these hard costs, the presence of fraudulent coupons in the marketplace creates otherwise avoidable complications for both brands and retailers that ultimately impact shoppers.
Inmar Intelligence provides brands and retailers with a comprehensive fraud mitigation solution that enables the PREVENTION, DETECTION, AND REMEDIATION of fraudulent activity. This proactive holistic solution tackles coupon fraud head on to help our clients avoid unnecessary costs, foster improved trade relationships and maximize return on promotional investments.
We’re remediating fraudulent activities
Inmar’s On Demand advanced data analytics identifies areas for remediation and measures the effectiveness of ongoing fraud mitigation efforts, providing brands and retailers with actionable insights to continuously reduce losses.
On Demand data analytics enables improved fraud remediation by:
Additional Remediation Capabilities:
Learn more about how we helped a manufacturer significantly reduce acceptance of counterfeit versions of their offers.