Retail Cloud

Introducing the Inmar Intelligence

Retail Cloud

The Inmar Intelligence Retail Cloud delivers an integrated suite of Media, Incentive and Commerce solutions designed to enable brands and retailers to accelerate their digital transformation, increase shopper loyalty and profitably drive sales. 

Our comprehensive suite of solutions is purposely built to enable brands and retailers to work together in their shared objectives of driving sales and shopper loyalty. Through our data-driven technology, Inmar delivers shopper-centric solutions that provide the self-service tools brands and retailers need to drive sales, maximize ROI and streamline operations.

Let's talk about Retail Media Network strategies

Transparency. Inclusiveness. Relevancy. Monetization. Oh, my!

POWERED BY

SHOPPERSYNC™

At the heart of Retail Cloud is its exclusive data intelligence platform, ShopperSync™, which mobilizes SKU-level transaction data and other shopping-related behaviors sourced from point-of-sale systems and consumer touchpoints for personalization and activation across the marketing portfolio.

Retail Cloud Visual Mobile

ShopperSync's unique connectivity across marketing channels and direct integration with commerce transactions fundamentally changes how retailers and brands engage with shoppers. ShopperSync adds unique dimensions to Retail Cloud’s media and marketing capabilities, including:

 

Shopper data at scale

Shopper data at scale

Personalized shopper experiences

Personalized shopper experiences

Real-time attribution

Real-time attribution

Purchase & behavior based optimization

Purchase & behavior based optimization

Integrated monetization

Integrated monetization

Proprietary targeting and segmentation

Proprietary targeting and segmentation

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Retailer Brand

WHAT THIS MEANS FOR RETAILERS

The Inmar Intelligence Retail Cloud enables retailers to seamlessly deliver integrated shopper-centric experiences that drive sales, deepen loyalty and expand monetization opportunities. With ShopperSync’s centralized source of data for use across media, incentives and commerce, retailers are able to  - eliminate loss of data integrity and create a single 360 view of the shopper. Through this integrated approach to data intelligence, retailers can map shopper experiences to their commercial planning process, enabling them to realize measurable sales growth as well as incremental monetization opportunities from CPG partners and other third party advertisers.

SOLUTIONS FOR RETAILERS

DIGITAL INCENTIVES

DIGITAL INCENTIVES

Inmar’s Digital Incentives provide a retailer-centric, customizable incentive and audience management platform delivering extensive offer creation and optimization capabilities along with digital wallet management to ensure secure and efficient shopper experiences at point-of-sale. Inmar’s extensive manufacturer relationships, provide immediate access to national and account specific coupon content enabling retailers to deliver robust savings to their shoppers.

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LOYALTY SOLUTIONS

LOYALTY SOLUTIONS

With Inmar’s incentive and audience management platform at its foundation, Inmar’s Loyalty Solutions enable retailers to design, execute and manage loyalty strategies to build and expand shopper loyalty. With customizable points, clubs and continuity functionality, retailers are able to create and seamlessly execute robust loyalty programs with real-time segmentation strategies. Designed with marketers in mind, Inmar’s Loyalty Solutions provide self-service, intuitive tools to enable retailers to be nimble enough to adapt in real-time to changing market dynamics.

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RECEIPT REWARDS

RECEIPT REWARDS

Inmar’s Receipt Rewards enables retailers to integrate targeted offers on the shopper receipt, providing engagement directly at point-of-sale. This real-time, transaction based targeting enables retailers and brands to reach shoppers with relevant and timely messaging. Inmar’s extensive manufacturer relationships enable retailers to maximize this advertising inventory with both CPG partners and third party advertisers. 

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E-COMMERCE

E-COMMERCE

Inmar’s e-commerce solution for grocers, combines front- and back-end features for driving sales while reducing waste. Built to engage shoppers in new, innovative and profitable ways, Inmar e-Commerce delivers a shopper-centric e-Commerce solution designed to enable an omnichannel shopper experience and merchandising capabilities for driving online sales and shopper loyalty.

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RETAIL MEDIA NETWORKS

RETAIL MEDIA NETWORKS

Inmar’s Retail Media Networks provides a complete technology and service solution to help retailers design an advertising business that aligns with their specific vision. With a robust set of media and marketing capabilities, advanced data management technology and Inmar’s experienced sales and service organization, Inmar Retail Media Networks enables retailers to develop a comprehensive monetization program that fuels their marketing strategies.

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OWNED & OPERATED MEDIA

OWNED & OPERATED MEDIA

Retail Cloud’s turnkey onsite monetization solution enables retailers to seamlessly integrate advertising opportunities into their ecommerce experience.  Diverse advertising portfolio includes display ads, search, and paid product placements. Self-serve options via media manager UI allows for an integrated buying experience with offsite media and real-time access to sales attribution. 

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IN-STORE MEDIA

IN-STORE MEDIA

Powered by proprietary behavioral data, purchase insights and sophisticated relevancy scoring, Inmar’s In-Store Media offering helps retailers’ supplier community uncover and deliver more informed in-store strategies, creating growth in participating categories, encouraging larger baskets and providing customers with a more engaging in-store experience.

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On-Site Media illustration

ON-SITE MEDIA

Inmar's turnkey onsite monetization solutions enable retailers and grocers to seamlessly integrate advertising opportunities into their ecommerce experience. Diverse advertising portfolio includes display ads, search, and paid product placements. Self-serve options via media manager UI allows for an integrated buying experience with offsite media and real-time access to sales attribution.   

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Increase Loyalty and Drive Sales with an Unmatched Suite of Solutions

Retail Cloud’s sophisticated shopper engagement solutions, powered by ShopperSync™, enable you to make more calculated decisions with data, reach your shoppers across multiple touchpoints and impact their purchase decisions, and measure the success of every campaign. Let’s talk about how!
 

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WHAT THIS MEANS FOR BRANDS

The Inmar Intelligence Retail Cloud brings manufacturers a comprehensive and unified suite of solutions, each connected to and powered by ShopperSync™. Consumer purchase, intent and behavioral data from across 900+ retail partners is aggregated and mobilized, allowing us to make more informed decisions when planning activations, optimize in real-time and directly attribute online activity to both brick-and-mortar and eCommerce sales.

SOLUTIONS FOR BRANDS

Offsite Media

Offsite Media

Retail Cloud’s full programmatic ad stack provides Brands an easy-to-use Media Manager UI, directly integrated with ShopperSync™ and our retail partners’ permissioned eCommerce and in-store transaction data. Media Manager allows you to build and segment audiences, launch campaigns, access real-time sales reports and automatically optimize against in-store sales targets, all in a single interface.

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Digital Incentives

Digital Incentives

Retail Cloud’s market-leading digital incentives network gives Brands access to integrate their digital promotions into Retail Media Network campaigns, and utilizes ShopperSync™ data to inform targeting and distribution of offers. Our Self-Serve Incentives Manager and Media Manager interfaces allow for easy campaign setup and real-time access to full-funnel attribution reporting. 

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Influencer Marketing

Influencer Marketing

Retail Cloud’s leading Influencer Marketing platform enables partners to access our brand-safe community of over 43,000 content creators, each pre-vetted for their ability to impact the decisions of specific brand, category and retail audiences. With our Influencer Marketing solution you can build campaigns using ShopperSync™ data and our guaranteed-performance pricing model, scale activations through targeted distribution of content, and measure the impact of media on in-store and online sales.     

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Chat-based Media

Chat-based Media

Our Messaging platform allows brands to create personalized, one-to-one conversations with targeted consumers and integrate transactional engagements into their chat experience. Using the most popular messaging platforms, our seamless solution integrates shopper-targeted media, consumer engagement, offer fulfillment and remarketing in a single activation.

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In-store media

In-Store Media

Powered by proprietary behavioral data, purchase insights and sophisticated relevancy scoring, Inmar’s offering helps you uncover and deliver more informed in-store strategies with high quality impressions. This creates growth in share of category, growth in share of wallet, brand loyalty and ability to amplify promotions all in order to drive performance.

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Reach and Impact the Decisions of Consumers with Unprecedented Efficiency

Retail Cloud’s sophisticated shopper engagement solutions, powered by ShopperSync™, enable you to make more calculated decisions with data, reach your shoppers across multiple touchpoints and impact their purchase decisions, and measure the true impact of your investment. Let’s talk about how!
 

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