White Paper

Direct and Indirect Renumeration (DIR) Performance and the Impact on Pharmacies Serving Medicare Part D Beneficiaries

Direct and Indirect Remuneration (DIR) is a complicated component of Medicare Part D plans that pharmacies of all classifications must navigate. The constructs by which DIR is assessed are very complicated and have been implemented in a variety of different ways and are changing from year to year. The lack of clarity, fairness and transparency to all parties has created business challenges for pharmacies.

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Tool Kit

2018 Inmar North American Promotion Planning Toolkit

This toolkit provides fundamental information about the promotion industry and best practices for promotion design for promotions distributed within the US and Canada.

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Research

2018 Inmar Promotion Industry Analysis

The 2018 Promotion Industry Analysis provides key coupon trends data and analysis – from promotion activity in 2017 – of overall distribution and redemption as well category and method-specific activity.

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Research

2018 Inmar Shopper Behavior Study

The annual report highlights shopper promotion preference methods, attitudes toward promotions, and use of coupon and rebates, along with insights into shopper engagement with store loyalty programs and shopping-related technology.

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Case Study

National Retailer Reduces Returns by 15% in One Year, Retail Value of More than $37 Million

Situation A national retailer needed to identify problem areas in its returns/reverse logistics strategy to define and implement new process efficiencies, reduce cost and improve category management. Strategy Inmar collaborated with retailer’s leadersh…

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Case Study

Ecommerce apparel seller improves speed to credit, reduces returns cost, sees six-figure gain on RTV

A large, quickly growing ecommerce-only apparel seller was losing revenue on return-to- vendor credits because of delayed, inaccurate processing, and losing money on returns overall due to lack of reliable returns data visibility and slow cycle times

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Case Study

Major footwear and apparel brand sees opportunity for $1 Million Ecommerce returns improvement

Situation A major footwear and apparel brand selling primarily through internet and wholesale needed improvement in digital loyalty, overall returns reduction, reverse logistics efficiency and a reliable, brand-protected liquidation resource. Also lack…

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Research

2017 Inmar Alcohol Study

A deep dive study of the Alcohol category which analyzes alcohol shopper demographics, their paths to purchase and use of both coupon and rebate promotions.

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Case Study

Reducing Promotion Spend While Protecting Volume

A large, category-leading CPG company with a history of significant promotional investment calls on Inmar Promotion Analytics to examine their brands’ collective promotion strategies and identify opportunities to reduce promotion spend while minimizing any potential negative impact on units moved.

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Case Study

Leveraging Analytics for Brand Growth

After purchasing an established brand for their food-product portfolio, a multi-brand CPG company with limited knowledge of the category engages Inmar Promotion Analytics to make recommendations for promotions to grow the brand without creating strain on budget.

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