Case Study

National Retailer Reduces Returns by 15% in One Year, Retail Value of More than $37 Million

Situation A national retailer needed to identify problem areas in its returns/reverse logistics strategy to define and implement new process efficiencies, reduce cost and improve category management. Strategy Inmar collaborated with retailer’s leadersh…

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Case Study

Ecommerce apparel seller improves speed to credit, reduces returns cost, sees six-figure gain on RTV

A large, quickly growing ecommerce-only apparel seller was losing revenue on return-to- vendor credits because of delayed, inaccurate processing, and losing money on returns overall due to lack of reliable returns data visibility and slow cycle times

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Case Study

Major footwear and apparel brand sees opportunity for $1 Million Ecommerce returns improvement

Situation A major footwear and apparel brand selling primarily through internet and wholesale needed improvement in digital loyalty, overall returns reduction, reverse logistics efficiency and a reliable, brand-protected liquidation resource. Also lack…

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Research

2017 Inmar Alcohol Study

A deep dive study of the Alcohol category which analyzes alcohol shopper demographics, their paths to purchase and use of both coupon and rebate promotions.

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Tool Kit

2017 Inmar North American Promotion Planning Toolkit

This toolkit provides fundamental information about the promotion industry and best practices for promotion design for promotions distributed within the US and Canada.

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Research

2017 Inmar Promotion Industry Analysis

The 2016 Inmar Promotion Industry Analysis provides key coupon trends data and analysis of overall distribution and redemption as well category- and method-specific activity.

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Case Study

Reducing Promotion Spend While Protecting Volume

A large, category-leading CPG company with a history of significant promotional investment calls on Inmar Promotion Analytics to examine their brands’ collective promotion strategies and identify opportunities to reduce promotion spend while minimizing any potential negative impact on units moved.

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Case Study

Leveraging Analytics for Brand Growth

After purchasing an established brand for their food-product portfolio, a multi-brand CPG company with limited knowledge of the category engages Inmar Promotion Analytics to make recommendations for promotions to grow the brand without creating strain on budget.

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Case Study

Optimizing Offer Mix for More Efficient Retailer Support

A multi-brand manufacturer enlists Inmar Promotion Analytics to reduce the quantity of its offers and create an effective strategy that meets the needs of all its brands across a variety of retail channels.

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Research

2016 Inmar Shopper Promotion Impact Report

This report for 2016 informs a contextual understanding of the direct impact promotions have on shoppers and provides key metrics on coupon use across 22 major categories and nearly 200 subcategories.

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