A large, category-leading CPG company with a history of significant promotional investment calls on Inmar Promotion Analytics to examine their brands’ collective promotion strategies and identify opportunities to reduce promotion spend while minimizing any potential negative impact on units moved.
After purchasing an established brand for their food-product portfolio, a multi-brand CPG company with limited knowledge of the category engages Inmar Promotion Analytics to make recommendations for promotions to grow the brand without creating strain on budget.
A multi-brand manufacturer enlists Inmar Promotion Analytics to reduce the quantity of its offers and create an effective strategy that meets the needs of all its brands across a variety of retail channels.
A successful rebate program requires effective execution of, among other things, offer dissemination, fulfillment and data capture. At the same time, regulatory compliance – including strict adherence to statutes regarding escheat — must be maintained in order to avoid the negative consequences that could result from failure to meet current reporting and management requirements for abandoned property.